Senior Marketing Manager - Defence

Serco Group plc; Metropolitan Borough of Solihull; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A leading public services company is seeking a Senior Marketing Manager to elevate Defence propositions through impactful marketing strategies. In this hybrid role, you will lead multi-channel campaigns, manage stakeholder relations, and develop brand strategies. The position offers a competitive salary and benefits, and a chance to work in a dynamic environment fostering diversity and inclusion.

Benefits

Company car

Private healthcare

Bonus scheme

Flexible working

Pension - 6%

Qualifications

• Significant experience in B2B or B2G marketing, especially in Defence.
• Proven track record in campaign management and brand strategy.
• Exceptional communication skills are required.

Responsibilities

• Lead integrated multi-channel marketing campaigns.
• Develop messaging and brand strategies for the Defence unit.
• Manage budgets and external agency relationships.

Skills

B2B marketing

B2G marketing

Campaign management

Brand strategy

Lead generation

Stakeholder engagement

Digital tools proficiency

Tools

Email automation

SEO/PPC

CMS

Job description

Overview

Senior Marketing Manager - Defence
Hybrid - Attached to our Solihull or London office with some travel
Full Time, Permanent
Band 3 / £55,000 - £65,000 (dependent on experience)

At Serco, we are proud to deliver critical public services every day - from training future military leaders to managing aviation operations and supporting fire and rescue capabilities. Behind this essential work is a dedicated marketing team working hard to tell our story, showcase our impact, and drive meaningful business growth.

We are looking for a Senior Marketing Manager with proven B2B/B2G experience to elevate our Defence propositions through high-impact marketing strategies and campaigns. If you’re a strategic thinker with a hands-on approach who’s not afraid to roll up your sleeves, own campaigns end-to-end, and deliver measurable results - we want to hear from you.

About the role

This is a high-impact, visible role. You’ll lead and deliver integrated, multi-channel marketing campaigns that support our Defence business growth goals. You’ll be responsible for messaging, brand development, lead generation, and strategic campaign management. You’ll work closely with senior stakeholders across Serco UK & Europe to deliver campaigns that resonate with government audiences and prospective clients.

As part of this you’ll:

• Develop and implement integrated marketing strategies across the Defence business unit as well as Fire, Aviation (including IFTC), and Defence Training to drive awareness and growth.
• Lead the creation, refresh, and embedding of brand identities, including overseeing website development with agency partners.
• Plan and deliver multi-channel campaigns to launch new services and propositions into target markets.
• Produce high-quality collateral such as case studies, videos, blogs, and thought leadership to support campaigns and bids.
• Create clear, compelling messaging frameworks and value propositions aligned to audience needs.
• Manage budgets and external agency relationships effectively to maximise ROI.
• Lead or support the planning and delivery of events and exhibitions.
• Maintain and update marketing content across websites and digital channels.
• Manage a Marketing Executive
• Mentor junior team members and contribute to the development of team capability.

What you’ll need to do the role

• Extensive experience in B2B or B2G marketing, preferably within Defence or other government-facing sectors.
• Proven track record in campaign management, brand strategy, and lead generation in complex, matrixed organisations.
• Strong understanding of the MOD, bidding environments, and government procurement.
• Confident in using digital tools and platforms (email automation, paid & organic social, SEO/PPC, CMS).
• Exceptional communication skills - you know how to craft compelling messaging and produce high-quality marketing outputs.
• Experience with budget management, agency oversight, and stakeholder engagement.
• Able to balance strategic thinking with hands-on delivery.
• Energetic, proactive, curious, and collaborative - someone who thrives on momentum and making an impact.

Why Serco

Meaningful and vital work: In this position, your work is vital to the business, in terms of decisions and growth. You will gain a world of opportunity working for a globally operating business delivering essential services across 5 vital sectors, personal growth, achievement and development won't be hard to find. You’ll also work with great people. You’ll find yourself working in a highly motivated, supportive environment where no two days are the same, with experienced colleagues who strive for excellence.

What we offer

• Company car
• Private healthcare
• Bonus scheme of 5% on target and 10% exceeding targets
• Flexible working considered
• Pension - 6%
• Employee Assistance Programme
• Chance to contribute to innovation in the public services
• A company passionate about diversity and inclusion

About Serco

At Serco, not only is the nature of the work important, everyone has an important role to play, from caring for vulnerable people to managing complex public services. We are a team of 50,000 people responsible for delivering essential public services around the world in areas including defence, transport, justice, immigration, healthcare and citizen services. We are innovators, committed to redesigning and improving public services for the benefit of everyone.

By joining Serco you will have unlimited access to our Global Employee Networks - SercoInspire (Gender), SercoEmbrace (Multicultural), SercoUnlimited (Disability) and In@Serco (LGBT & Networks). Serco Employee Networks, led by colleagues who are passionate about diversity, inclusion and belonging.

Apply

Please click on the apply button to complete your application. Occasionally we receive a large volume of applications for our roles and when that happens we sometimes bring the closing date forward, so please apply promptly to avoid disappointment.

At Serco, we see people first and foremost for their performance and potential. We are committed to building a diverse and inclusive organisation that supports the needs of all. As such we will make reasonable adjustments at interview through to employment for our candidates and strongly encourage applications from a diverse candidate pool. We are open to discussions around flexibility and flexible working. We operate a hybrid work structure in many of our business areas. We are proudly Disability Confident Leader employers and holder of the Gold Inclusive Employer Standard. Disabled applicants who meet the minimum criteria for the job will be given the opportunity to demonstrate their abilities at an interview. For help with your application please contact 0345 010 4000.

At Serco we support fair access to employment for those with unspent criminal convictions through the 'Ban the Box' pledge (some may be exempt due to the nature of the role and the security clearance required). Please contact our recruitment team directly on 0345 010 4000 to discuss.