Senior Marketing Manager - Citizen Services

Serco Limited; United Kingdom; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A leading public services company is seeking a Senior Marketing Manager to lead the marketing strategy for Citizen Services. The ideal candidate has a strong background in B2B marketing and digital-first campaigns, along with the ability to manage a team. This role offers a competitive salary, flexible working arrangements, and opportunities for professional growth.

Benefits

Company car

Private healthcare

Bonus scheme

Flexible working

Pension scheme

Employee Assistance Programme

Qualifications

• Significant experience in B2B2C or B2B marketing, ideally in complex environments.
• Proven experience leading digital-first lead generation campaigns that drive revenue.
• Demonstrated ability to measure ROI and show impact on growth.

Responsibilities

• Lead the strategy and execution of all marketing and demand generation efforts.
• Design and deliver high-impact, measurable campaigns.
• Manage and mentor a small team while delivering marketing initiatives.
• Create compelling external-facing content and events for customer engagement.

Skills

B2B2C or B2B marketing

Digital lead generation

Marketing automation

Exceptional copywriting

Data-driven decision-making

Job description

Overview

Senior Marketing Manager - Citizen Services
Hybrid - Attached to our Solihull or London office with some travel
Full Time, Permanent
Band 3 / £55,000 - £65,000 (dependent on experience)

At Serco, we're dedicated to delivering essential public services with heart and precision. Our Citizen Services Business Unit is at the core of this mission - and now, we're looking for a Senior Marketing Manager to drive ambitious growth through smart, proactive, and insight-led marketing.

If you're a hands-on marketing leader with a strong background in lead generation, demand generation, and digital-first campaigns - and you're ready to roll up your sleeves to make things happen - we want to hear from you.

Role overview

As a senior member of the UK&E Marketing & Communications Team, you'll lead and own the external marketing strategy for Citizen Services. Reporting to the Head of Marketing, and working closely with the Growth Director, this is a high-impact role where your work will directly drive pipeline growth, brand awareness, and customer engagement.

Responsibilities

• Lead strategy and execution of all marketing and demand generation efforts across organic and paid media.
• Design and deliver high-impact, measurable campaigns - from brand awareness to account-based marketing (ABM).
• Be the go-to expert for digital lead generation: SEO, programmatic advertising, email marketing, automation, social.
• Translate customer journeys and insights into compelling campaigns that drive real business results.
• Take ownership of brand positioning, messaging and value propositions across multiple audiences and verticals.
• Measure ROI rigorously - show us (and the business) what's working, and where to double down.
• Manage and mentor a small team, while rolling up your sleeves to get stuck into delivery.
• Lead the creation of compelling and engaging external-facing content and events to engage current and future customers.
• Own and manage marketing budgets, external agencies and suppliers.

What you'll need to do the role

• Significant experience in B2B2C or B2B marketing, ideally in complex, high-value service environments.
• Proven experience leading digital-first lead generation campaigns that drive revenue or sales-qualified leads.
• Confidence in marketing automation, CRM, paid media, and data-driven decision-making.
• Strong ability to translate complex customer journeys into smart marketing campaigns.
• Exceptional copywriting, storytelling and content creation skills.
• Demonstrated ability to measure ROI and show impact on growth.
• Experience managing teams and collaborating across business development, bids, solutions and comms functions.
• High energy, proactive mindset, and ability to work autonomously.
• A desire to get stuck in, make things happen, and own your domain.

Why Serco

Meaningful and vital work: In this position, your work is vital to the business, in terms of decisions and growth. You will gain aworld of opportunity working for a globally operating business delivering essential services across 5 vital sectors, personal growth, achievement and development won't be hard to find. You'll also work with great people. You'll find yourself working in a highly motivated, supportive environment where no two days are the same, with experienced colleagues who strive for excellence.

What we offer

• Company car
• Private healthcare
• Bonus scheme of 5% on target and 10% exceeding targets
• Flexible working considered
• Pension - 6%Employee Assistance Programme
• Chance to contribute to innovation in the public services
• A company passionate about diversity and inclusion