Senior Marketing Manager – ABM & Commercial Enablement

Boldyn Networks; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading marketing firm in Greater London seeks a Senior Marketing Manager to drive Account-Based Marketing strategies and commercial enablement initiatives. This role is pivotal in shaping pipeline growth and improving win rates. The ideal candidate will have extensive B2B marketing experience, particularly in ABM programs, and a strong understanding of sales processes. You will collaborate cross-functionally to develop impactful marketing campaigns and ensure that sales teams are equipped with necessary resources. Join us to influence major deals in a dynamic environment.

Qualifications

• 8–10 years in B2B marketing roles within complex environments.
• Proven experience in running ABM or DBM programs.
• Strong background in sales enablement best practices.

Responsibilities

• Drive Account-Based Marketing strategies for pipeline growth.
• Design and execute ABM campaigns across three tiers.
• Develop buying group matrices to inform competitive positioning.

Skills

ABM Program Design & Execution

Complex B2B Sales Process Understanding

Deal-Based Marketing & Pursuit Support

ABM / Market Intelligence Tools

Cross-Functional Stakeholder Management

Education

Bachelor's degree in marketing or Business Administration

Tools

ZoomInfo

LinkedIn Sales Navigator

Job description

Job Title : Senior Marketing Manager – ABM & Commercial Enablement

Position Purpose

This senior role is responsible for driving Account-Based Marketing (ABM) strategies and commercial enablement initiatives to accelerate pipeline growth and improve win rates for UK&I. Acting as the direct marketing interface for in-flight accounts and late-stage opportunities, the position provides strategic support for deal closure and serves as a key leadership partner to the Head of Marketing, ensuring continuity and alignment across strategic priorities.

Key Responsibilities

Strategic Planning & Performance Tracking

Develop and implement marketing plans aligned to UK&I commercial priorities, focusing on later-stage opportunities and strategic accounts.

Monitor progress, measure impact, and adjust strategies to optimise performance.

Communicate results and improvement areas clearly to stakeholders.

Account-Based Marketing (ABM)

Design and execute ABM campaigns across three tiers : Strategic 1 : 1, ABM Lite (1 : Few), and Programmatic (1 : Many).

Develop personalised content and engagement strategies for key accounts and buying groups, including account intelligence profiles and multi-channel engagement (social, display, events, PR, email, etc.).

Track and report on account engagement and progression.

Deal-Based Marketing (DBM) & Pipeline Acceleration

Act as marketing lead for pursuits above defined value thresholds, collaborating with Commercial Directors on deal strategy and messaging.

Develop buying group matrices to inform competitive positioning and win themes.

Drive top-of-mind campaigns targeting buyer groups to increase deal velocity and success.

Ensure 70%+ buying committee engagement on strategic deals.

Coordinate custom pitch decks, presentations, and competitive positioning support.

Sales Enablement

Develop and maintain core sales collateral, RFP response libraries, case studies, and competitive battle cards.

Ensure sales teams have timely, relevant, and high-impact materials to support deal progression.

Strategic Marketing Leadership

Contribute to UK&I marketing strategy development, quarterly planning, and budget / resource allocation decisions.

Cross‑Functional Orchestration

Coordinate marketing resources across teams to support in-flight opportunities.

Enhance digital channels to support ABM and deal-based marketing initiatives.

Key Performance Indicators

Primary Metrics

• Marketing-influenced pipeline
• Win rate improvement on marketing-supported deals
• Pipeline velocity
• ABM account engagement and progression

Secondary Metrics

• Sales enablement asset utilisation
• RFP win rates with marketing support vs. without
• Deal size increase on ABM accounts
• Sales satisfaction with marketing support

Candidate Profile

Essential Criteria

• 8–10 years in B2B marketing roles within complex business environments, with at least 3 years running ABM or DBM programs.
• Proven experience designing and executing ABM strategies across multiple tiers.
• Deep understanding of B2B sales processes, pipeline management, and commercial metrics.
• Strong background in sales enablement best practices and tools.
• Bachelor’s degree in marketing, Business Administration, or related field; certifications in marketing technology or project management are advantageous.
• Excellent communication, presentation, and influencing skills.

Experience & Skills

• ABM Program Design & Execution : Expert
• Complex B2B Sales Process Understanding : Advanced
• Deal-Based Marketing & Pursuit Support : Expert
• Marketing Attribution & Pipeline Measurement : Intermediate
• ABM / Market Intelligence Tools (ZoomInfo, LinkedIn Sales Navigator) : Advanced
• Cross-Functional Stakeholder Management : Advanced
• Content Strategy & Messaging Development : Intermediate
• Sales Content Development & Agency Management : Advanced
• Lifecycle Management & Automation Platforms : Intermediate

Why Join Us?

This is a high-impact role at the intersection of marketing and sales, offering the opportunity to shape Boldyn’s commercial success in UK&I. You’ll lead strategic initiatives, influence major deals, and work closely with senior leadership in a dynamic, growth-focused environment.