Senior Marketing Manager

Eileen Richards Recruitment; Leicester Forest East; On-site; GBP 70,000 - 81,000; Full time

Job summary

A leading recruitment agency is seeking a Senior Marketing Manager in Leicester City to shape and implement the marketing strategy for a prominent organization in the events sector. The role requires strong leadership skills, the ability to drive collaboration, and a proven history in delivering impactful marketing strategies. A competitive salary package including a bonus scheme and car allowance is offered.

Benefits

Bonus scheme

Car allowance (£4,000-£5,000)

Enhanced Pension Scheme

Private health insurance

Free on-site parking

28 days holiday plus bank holidays

Employee discounts with partners

Qualifications

• Significant experience in marketing leadership within fast-paced sectors.
• Proven ability to design and execute impactful strategies.
• Strong people management skills.

Responsibilities

• Build and implement a formal marketing strategy.
• Lead and mentor a marketing team.
• Deliver innovative, multi-channel campaigns.
• Oversee budget management.
• Support live events.

Skills

Strategic mindset

People management

Stakeholder management

Data-driven decision making

Commercial savvy

Job description

Overview

Senior Marketing Manager — Leicester City — c£70,000 p.a. + Car allowance & Bonus

• Are you a strategic marketing leader ready to design and deliver a full marketing strategy from the ground up?
• Do you thrive on inspiring teams and driving collaboration across departments to deliver measurable impact?
• Are you commercially savvy, data-driven, and passionate about using creativity to deliver results?

The Company

ER Recruitment are excited to be working with our client who are a leading organisation in the events and entertainment sector, known for creating memorable experiences and building lasting partnerships. With exciting growth plans and a culture of innovation, they are now investing in their marketing leadership for the first time in several years. This is a unique opportunity to take ownership of the marketing function, shape its direction, and play a pivotal role within the senior leadership team.

Role & Responsibilities of the Senior Marketing Manager

This is a new role with the scope to define and lead the entire marketing strategy. Reporting initially into a senior director and working closely with the commercial and communications teams, you will:

• Build and implement the organisation\'s formal marketing strategy, setting measurable goals and ensuring activity is aligned across departments.
• Lead and mentor a small marketing team, bringing clarity, guidance, and structure while creating a culture of accountability and empowerment.
• Unite stakeholders across the organisation, using influence and persuasion to overcome silos and encourage collaboration.
• Deliver innovative, multi-channel campaigns to grow audiences, strengthen partnerships, and enhance the organisation\'s reputation.
• Oversee budget management and ensure spend is tightly controlled, with clear reporting on ROI and marketing effectiveness.
• Harness data and insights to inform strategy, identify trends, and drive smarter decision-making.
• Review existing systems and processes, introducing new tools and approaches where needed.
• Support the delivery of live events, from coordinating activations and audience engagement to hosting partners and clients.
• Provide leadership and support during a period of transition in the communications function, with the opportunity to contribute to PR and media initiatives.

About You as the Senior Marketing Manager

You\'ll be a confident and decisive leader with the credibility to influence at senior levels while remaining approachable and collaborative. Alongside your strategic mindset, you\'ll have:

• Significant experience in marketing leadership within events, entertainment, leisure, or other fast-paced consumer-facing sectors.
• A proven ability to design and execute impactful strategies that deliver commercial outcomes.
• Strong people management skills, with experience guiding teams through change.
• Excellent stakeholder management and influencing skills, able to win trust and bring people together.
• A commercial and analytical mindset, comfortable with budgets, numbers, and data-driven decisions.
• Flexibility to work occasional evenings and weekends as part of live event delivery.
• A proactive and resilient style - confident in your voice, but not egotistical or overpowering.

Additional Benefits

• Bonus scheme
• Car allowance (£4,000-£5,000)
• Enhanced Pension Scheme
• Private health insurance
• Free on-site parking
• 28 days holiday plus bank holidays
• Employee discounts with partners

Please note by applying for this role you give consent for ER Recruitment to retain your CV for up to 24 months for the purposes of assisting you to find your next role unless you notify us otherwise.

We look forward to hearing from you