Senior Marketing Manager

Propel London; Remote; GBP 100,000 - 125,000; Full time

Job summary

A leading sports entertainment company is seeking a Senior Brand Manager to deliver comprehensive 360 marketing campaigns across various channels. The role requires a minimum of 4 years of brand management experience, particularly within the betting industry, and includes responsibilities for executing brand marketing plans and leading ATL campaigns. This exciting opportunity also entails relocation to Gibraltar, enhancing work-life quality with a lower cost of living. Competitive salary, bonus, and full relocation package are offered.

Benefits

Competitive salary

Bonus

Full relocation package

Qualifications

• Minimum of 4 years experience as a Brand Manager within a well-known household brand or the betting industry.
• Experience with creative and media implementation.
• Proven experience leading on ATL campaigns.

Responsibilities

• Delivery of 360 marketing campaigns across all brand-customer interactions.
• Responsibility for Gaming Brand Proposition and market differentiation.
• Execution of a brand marketing plan aligned with gaming objectives.
• Management of creatives and media buying across various channels.
• Delivery of digital marketing campaigns focused on brand positioning.
• Development of close relationships with internal stakeholders.
• Building alignment with external agencies and partners.
• Assisting in investment planning to ensure budget management.
• Implementation of effective media strategies.
• Reporting KPI’s for marketing campaigns.

Skills

Brand management

Marketing campaigns

Creative implementation

Stakeholder management

Job description

Job Description

Seeking a Senior Brand Manager to join one of the largest sports betting and gaming groups in the world. The business are heavily investing in branding, having recently appointed their first Head of Brand (Gaming), who is now seeking to hire a 2nd in command!

As a Senior Brand Manager you will be responsible for delivering 360 marketing campaigns, throughout all channels including TV, OOH & Digital.

In addition this unique role offers a once in a lifetime opportunity to live and work abroad. Initially being based in London with the view to relocate to the Gibraltar office where cost of living is 20% less once Covid settles down. Salary is highly competitive + bonus, + full relocation package.

The role would suit someone who is passionate about branding and would love the opportunity to experience different and exchange their London lifestyle for sea breeze and sunshine.

Day to Day

• Delivery of 360 marketing campaigns across all brand-customer interactions and touchpoints
• Responsibility for Gaming Brand Proposition, differentiation from competitors and creation of compelling reasons to buy
• Execution of a brand marketing plan aligned with gaming objectives & proposition
• Management of creatives and media buying across TV, Sponsorships, Partnerships, Radio, OOH and all other ATL media
• Delivery of digital marketing campaigns focused on brand positioning, awareness and product showcasing with strong and defined CTAs
• Development of close relationships with internal stakeholders / departments enabling the delivery of business objectives through gaming marketing strategy
• Building strong alignment with external agencies and partners, setting direction, performance indicators and KPI measures
• Assisting in monthly, quarterly and annual investment planning to ensure strict budget management and streamlined accounting / payment processes
• Implementation of effective and efficient media strategies (overall and at a channel level).
• Reporting KPI’s for marketing campaigns, monitoring performance

Your Experience

• Minimum of 4 years experience as a Brand Manager within a well known household brand or the betting industry
• Has previous creative and media implementation experience
• Proven experience leading on ATL campaigns

Must be prepared to relocate to Gibraltor

If this sounds exciting - and it should! - and you think you have the right experience then please apply!