Senior Marketing Manager

Government Recruitment Service; Chadderton; On-site; GBP 50,000 - 70,000; Full time

Job summary

A government agency in the United Kingdom seeks a Senior Marketing Manager to lead the 'Ready to Pass?' campaign aimed at enhancing road safety. This role involves managing significant budgets, crafting strategic campaign plans, and engaging with various stakeholders. An ideal candidate will have a degree in marketing or a related field, strong analytical skills, and experience in campaign delivery. Flexible working options and generous annual leave contribute to a supportive work environment.

Benefits

Employer pension contribution of 28.97%

25 days annual leave plus bank holidays

Flexible working options

Qualifications

• Experience in strategic planning and campaign execution.
• Strong background in managing budgets and performance metrics.
• Ability to analyze data to drive marketing decisions.

Responsibilities

• Lead the strategic direction of the 'Ready to Pass?' campaign.
• Manage multi-channel marketing campaigns to promote road safety.
• Evaluate campaign performance against KPIs.

Skills

Campaign strategy

Analytical skills

Stakeholder management

Budget management

Behavioural insights application

Education

Degree in Marketing or related field

Tools

Campaign management software

Job description

Are you an experienced marketing professional passionate about using behavioural insights to drive real-world change? We're looking for a Senior Marketing Manager to lead DVSA's flagship 'Ready to Pass?' campaign – a nationwide behaviour change initiative that helps learner drivers assess their test readiness and improves road safety outcomes across the UK.

In this role, you'll manage significant budgets, work with leading creative and media planning agencies, and provide expert strategic communications advice to senior stakeholders and Ministers' offices. You'll be responsible for planning and delivering integrated marketing activity across multiple channels, from broadcast and digital media to partnerships and PR.

This is an opportunity to make a tangible difference to road safety whilst developing your expertise in one of government's most established behaviour change campaigns.

Want to learn more about the campaign? Visit the campaign website or read a behind the scenes blog post that explains how we are evaluating the campaign, and some of the main differences in attitudes and behaviours of learner drivers who are aware of the campaign compared to those who are not.

The Driver and Vehicle Standards Agency (DVSA) helps keep Britain moving, safely and sustainably. We do this by helping people through a lifetime of safe and sustainable journeys, helping them keep their vehicles safe to drive, and protecting them from unsafe drivers and vehicles.

We’re working hard to:

• make roads safer
• improve services for our customers
• make road transport greener and healthier
• harness the potential of technology and data
• grow and level up the economy

Joining our department comes with many benefits, including:

• Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here
• 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave), plus 8 bank holidays a privilege day for the King’s birthday
• Flexible working options where we encourage a great work-life balance.

Read more in the Benefits section below!

Find out more about what it's like working at DVSA.

The Ready to Pass? campaign encourages learner drivers to honestly assess their test readiness with their instructor using bespoke campaign resources. It helps them determine if they're truly ready and encourages them to delay their test if needed, whilst providing advice on ensuring their test goes ahead as planned.

As Senior Marketing Manager, you'll be the main communications adviser for this campaign, responsible for its strategic direction and day-to-day delivery. You'll provide expert marketing advice, project manage substantial budgets, and deliver advertising, partnership marketing and PR activity that drives measurable behaviour change.

The role requires you to work closely with creative and media planning agencies, our internal specialist communications team, build cross government marketing relationships and forge strong relationships with stakeholders, policy officials and Ministers' offices.

Key responsibilities

Strategic planning and insight

• Plan and implement campaign strategies, developing an integrated media presence across channels
• Review and analyse research, policy and audience data to extract relevant insights that shape campaign activity
• Use horizon scanning and trend analysis to identify opportunities and inform strategic planning
• Apply behavioural science frameworks (such as COM-B) to understand and address barriers to behaviour change

Campaign delivery

• Deliver multi-channel campaigns across above and below the line channels including broadcast (radio, video on demand), PR, digital and social media platforms, and brand and media partnerships
• Create sophisticated multi-channel campaign plans, mapping channels to audiences to ensure activity lands effectively
• Manage relationships with creative and media agencies, briefing and quality-assuring their work

Budget and performance management

• Manage campaign budgets effectively, ensuring value for money
• Lead on the campaign assurance process
• Evaluate campaigns against agreed KPIs using robust analytical approaches
• Use data and insights to continuously improve campaign performance and demonstrate impact

Great line management is important to us as an organisation, and we will equip and support line managers to develop the skills they need. We aim to empower line managers to create teams where people can flourish and deliver excellent outcomes for the public.

For further information on the role, please read the role profile. Please note that the role profile is for information purposes only - whilst all elements are relevant to the role, they may not all be assessed during the recruitment process. This job advert will detail exactly what will be assessed during the recruitment process.