Senior Marketing Executive Digital Accountancy Show

Easyfairs Nederland; Twickenham; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading event company is looking for a driven Senior Marketing Executive to join their team in Twickenham. The role involves executing marketing strategies for the Digital Accountancy Show, managing budgets, and developing digital campaigns to enhance event awareness. The ideal candidate will have over 3 years of experience in B2B marketing, strong communication skills, and a methodical approach to project management. This full-time position offers a hybrid working model and a variety of employee benefits including professional development opportunities.

Benefits

Birthday Day off

Flexible working

Enhanced family pay

Cycle to work scheme

Interest-free travel loans

Free online academy for development

Employee assistance programme

24/7 access to virtual GP

Long service awards

Pension and salary sacrifice

Life cover

Regular company socials

Qualifications

• 3+ years of experience delivering marketing campaigns for events or B2B communities, ideally within professional services, technology, or finance.
• Confident communicator who can influence cross-functional teams and explain complex concepts.
• Analytical mindset with hands-on experience using CRM and marketing automation.

Responsibilities

• Execute comprehensive marketing strategies for the Digital Accountancy Show.
• Manage the full marketing lifecycle including audience targeting and content creation.
• Lead the development and optimisation of digital campaigns including email marketing and PPC.

Skills

Marketing campaigns delivery

Clear communication

Project management

Budget management

Analytical mindset

Copywriting

Content development

CRM and marketing automation

Job description

We are looking for a driven and experienced Senior Marketing Executive to join the team working on the Digital Accountancy Show.

Are you a confident marketeer who is ready to take a step up in responsibility and influence? We are seeking a Senior Marketing Executive to join our Digital Accountancy Show event team to drive impactful marketing initiatives to support this industry‑leading event. The successful candidate will own campaign execution across the full marketing mix, translating customer insight into targeted messaging and activation plans that resonate with finance and technology professionals.

This role requires three key personality traits: clear/concise communication skills, a methodical approach to delivering campaigns, and a curious mind. This role is full‑time, hybrid and based in Twickenham 3 days per week with the flexibility to work from home 2 days per week.

Ideal Candidate

• Proven experience (3+ years) delivering marketing campaigns for events or B2B communities, ideally within professional services, technology, or finance
• Confident communicator who can influence cross‑functional teams and explain complex concepts with clarity
• Experience with budget management
• Analytical mindset with hands‑on experience using CRM, marketing automation, and analytics platforms
• Methodical project manager who thrives on deadlines, detail, and continuous optimisation
• Curious self‑starter who actively listens to customer challenges and translates them into actionable marketing initiatives
• Strong copywriting, content development, and project management skills
• Ability to work in a fast‑paced, results‑oriented environment

Role Responsibilities

Marketing Strategy & Campaign Development

• Execute comprehensive marketing strategies for Digital Accountancy Show
• Manage the full marketing lifecycle, being involved in concept and delivering execution—including audience targeting, content creation, delivering the event onsite, and post‑campaign analysis
• Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging

Digital Marketing

• Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement
• Oversee the management of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation

Content Creation & Management

• Develop compelling and engaging content tailored to the event's target audience, including promotional materials, press releases, blogs, and case studies
• Collaborate with external agencies and freelancers as needed to produce high‑quality creative content

Data‑Driven Decision Making

• Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement
• Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively

Stakeholder Management

• Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations
• Work closely with the design team to ensure consistent brand messaging and a seamless marketing experience

Budget Management

• Track the marketing budget, ensuring that spend is aligned with strategic priorities and delivers a strong return on investment

Who are we?

Easyfairs is a pan‑European event company. We organise and host more than 200 events in 14 countries and manage eight venues in Belgium, the Netherlands and Sweden. As a leading exhibition company we pride ourselves on excellence, innovation and a customer‑centric approach.

Benefits

• Birthday Day off
• Flexible working and hybrid working
• Enhanced family pay (maternity & paternity)
• Cycle to work scheme
• Interest‑free travel loans
• Free online academy for professional development and upskilling
• Specialist external performance coach services available to all employees
• Employee assistance programme
• 24/7 access to our virtual GP service
• Long service awards
• Pension and salary sacrifice
• Life cover
• Group income protection
• Fully stocked beer & wine fridge in the office
• Regular company socials organised throughout the year

We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/experience we're looking for, please go ahead and apply. Here at Easyfairs, we are passionate about fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.