Senior Marketing Executive

MTrec Ltd Commercial; Wallsend; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading marketing agency in Wallsend is seeking a Marketing Executive to take full ownership of their marketing function. This role offers the opportunity to shape the marketing strategy and drive commercial growth by developing leads and managing digital channels. The ideal candidate has a proven background in B2B marketing, strong communication skills, and a creative approach to content creation.

Benefits

Competitive salary

Dynamic and friendly work environment

Immediate start date for the right candidate

Qualifications

• Proven experience in B2B marketing and digital media.
• Excellent skills in social media and copywriting.
• Strong understanding of web content and SEO.
• Creative and able to manage multiple projects effectively.
• Experience in content creation for various formats.

Responsibilities

• Develop and execute a marketing strategy to drive growth.
• Generate high-quality B2B leads through strategic planning.
• Manage all digital channels, including SEO, SEM, and email campaigns.
• Create engaging content to showcase company's expertise.
• Analyze performance data to inform future marketing strategies.

Skills

Business-to-business marketing

Digital media

Content creation

Social media skills

Copywriting

SEO

Data-driven approach

Project management

Education

Degree in Marketing or related field

Tools

CRM platforms

Digital marketing tools

Job description

Rewards and Benefits on Offer

• A brand-new role, where you can truly shape and develop the function, make it your own and have a truly positive and meaningful impact in the business.
• The company are very open to new ideas to help develop new business opportunities.
• You will be working in a friendly, fast moving and dynamic environment.
• Highly competitive salary on offer.
• An immediate start date for the right person.

Your Next Career Opportunity

Are you an ambitious and results-driven business to business Marketing Executive or Senior, looking to make a significant impact? Our client is a leading Newcastle based service provider operating in a variety of industry sectors. They have built a reputation for excellence, providing their clients with 24/7 support, expert services, and on-going developments.

My client is now seeking an experienced marketing professional to take full ownership of their marketing function and elevate the brand to the next level. This is a chance to move beyond tactical execution and truly shape the company's marketing strategy. The company will be relying on your knowledge, experience and track record to truly make a difference in the business and to shape and develop their marketing function. This is a great career opportunity to make the department your own, and to make a genuine and long-term impact for a company that needs your expertise.

Your New Role

You'll be responsible for developing and executing a comprehensive marketing strategy that drives commercial growth. You'll work closely with their sales and internal teams to ensure messaging is powerful and aligned with business goals. Your key responsibilities will include:

• Strategic Planning: Creating and implementing a marketing plan that generates high-quality B2B leads.
• Lead Generation: You will perform daily lead generation activities to have a meaningful impact to the business.
• Digital Marketing: Managing all digital channels, including SEO, SEM, social media, email campaigns, and the company website.
• Content Creation: Developing compelling commercial content, such as case studies, blog posts, and white papers, to demonstrate the company's expertise.
• Performance Analysis: Using data to measure campaign effectiveness and inform future strategies. You will also be able put the right measures in place, to demonstrate the overall effectiveness to the business.
• Brand Management: Enhancing the brand's identity and market position within their sectors.

About You

• Proven experience in business-to-business marketing, digital media, and content creation role.
• Excellent social media and copywriting skills.
• Strong understanding of web content, SEO, and user experience.
• Ideally you will be degree qualified or have suitable marketing qualifications.
• Highly organised, self-motivated, and creative thinker.
• A strong understanding of digital marketing tools and a data-driven approach.
• Exceptional communication skills and the ability to work collaboratively across departments.
• A proactive mindset with the ability to manage multiple projects and a budget effectively.
• Experience with marketing automation and CRM platforms is highly desirable.
• Creative skills, to use be able to use software tools for content creation, photo and video shoots.