Senior Marketing Executive

Greg Mitchell Motors Ltd; Omagh; On-site; GBP 32,000 - 37,000; Full time

Job summary

A well-known local dealership seeks a motivated Senior Marketing Executive to lead marketing efforts at their location in Northern Ireland. The role involves developing marketing strategies, managing advertising, and ensuring effective communication across various channels. Candidates should have a marketing degree or equivalent experience and strong organizational and communication skills. A full-time position with a competitive salary up to £32,000 based on experience is offered.

Qualifications

• 2-3 years of business experience in a marketing role or 5+ years without a degree.
• Experience with email marketing campaigns.
• Ability to work independently and as part of a team.

Responsibilities

• Develop and execute marketing plans and programs.
• Oversee dealership advertising and promotional activities.
• Write and proofread content for various channels.
• Manage monthly and annual marketing budgets.

Skills

Organisational skills

Communication skills

Creativity

Initiative

Data analysis

Education

Marketing degree or equivalent

Tools

Microsoft Office (Word, Excel)

Mailchimp or similar software

Job description

An exciting opportunity has become available for a motivated, highly professional Senior Marketing Executive, at our Dealership in Victoria Bridge, County Tyrone, Northern Ireland.

The role will see you study the dealership's customer base and the automotive retail market in the area to develop effective programs to enable our business to grow. You’ll be responsible for all marketing communications, website, social media, company presentations and literature, advertising and new product launches.

You should be an energetic professional who is able to work independently with little or no supervision, well‑organised, flexible, and will enjoy the challenges of managing a small team.

Essential Duties

• Establish marketing goals, develop and execute marketing plans and programmes, both short‑ and long‑range, to ensure the profit growth and expansion of dealership products and services.
• Plan and oversee the dealership's advertising and promotional activities including print, electronic and direct‑mail media.
• Write, edit and proof‑read content for multiple channels – including website, social media and offline materials – and build and dispatch email marketing campaigns.
• Identify and define audiences using our Dealer Management Software and extract data accordingly.
• Support our social media accounts; create content, promote activity and respond to comments and messages.
• Conduct competitive research/monitoring and generate creative ideas for activities that drive enquiry generation and promote products and services.
• Develop a thorough understanding of the relevant manufacturer brands and processes to maximise their potential within Greg Mitchell Motors.
• Support the development of marketing plans and complete post‑campaign analysis, as well as manage dealership and off‑site events.
• Be responsible for the execution of monthly and annual marketing budgets.
• Perform any other ad hoc duties as necessary from time to time.

Essential Criteria

• Marketing degree or equivalent and 2‑3 years of business experience in a marketing role; or 5+ years of business experience in a marketing role.
• Show passion and initiative in all projects and be happy working both independently and collaboratively.
• Highly organised and capable of managing various tasks simultaneously while prioritising workload effectively to meet expectations.
• The ability to work well under pressure in a dynamic environment.
• Sound decision‑making skills and the ability to plan and prioritise.
• Excellent written and verbal communication skills.
• Innovative with vision and creativity.
• Experience with Microsoft Office including Word and Excel.
• Experience in working with Mailchimp or similar marketing software.

Job Type: Full‑time, Permanent

Salary: Up to £32,000 (Dependent on Experience)

Hours: 9:00 am – 5:00 pm, Monday to Friday

Seniority level: Mid‑Senior level • Employment type: Full‑time • Job function: Marketing and Sales • Industries: Automotive

Greg Mitchell Motors is an Equal Opportunities Employer.