Senior Marketing Executive

Only Marketing Jobs; Birmingham; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading marketing firm in Birmingham is seeking a Senior Marketing Executive to deliver integrated campaigns for the healthcare division. This role involves collaborating with the Senior Marketing Manager and producing engaging content across various digital channels. The ideal candidate will have a strong background in B2B marketing, excellent copywriting skills, and the ability to interpret complex healthcare topics. This position offers a competitive salary, flexible working options, and opportunities for professional development.

Benefits

26 days’ holiday plus bank holidays

Competitve salary and benefits package

Hybrid working options

Private medical insurance

Employee Assistance Programme

Qualifications

• Demonstrable experience in a B2B marketing role, ideally within healthcare or technology sectors.
• Exceptional copywriting and content creation skills for varied audiences.
• Strong ability to absorb and interpret complex healthcare topics.

Responsibilities

• Support the Senior Marketing Manager in planning, delivering, and optimizing integrated campaigns.
• Develop high-quality written content including blogs and landing pages.
• Monitor competitor activity and sector trends to inform campaign strategies.

Skills

B2B marketing experience

Copywriting and content creation

Understanding complex topics

Digital channels knowledge

Organizational skills

Analytical mindset

Collaborative approach

Job description

Role Introduction

The Senior Marketing Executive plays a pivotal role in delivering integrated, end-to-end marketing campaigns for the Healthcare division. Operating within a small, agile team, this role supports the Senior Marketing Manager in the planning, coordination, and execution of 360° campaigns that drive engagement, generate leads, and build awareness across the healthcare and health tech sectors.

With excellent content and copywriting skills, the postholder will be able to quickly understand complex healthcare topics and translate them into compelling messaging for a range of audiences. This role will also collaborate with the wider Health Marketing team, gaining additional expertise and support to maximise campaign impact.

What You Will Do

Key Deliverables

• Campaign Execution
• Support the Senior Marketing Manager in planning, delivering, and optimising integrated campaigns across digital, social, email, paid, and events.
• Manage timelines and campaign deliverables, ensuring activity is delivered on time and within budget.
• Content & Copywriting
• Develop high-quality written content including blogs, thought leadership, landing pages, email copy, social posts, and sales collateral.
• Ensure all content is accurate, engaging, and tailored to clinicians, healthcare providers, and decision-makers.
• Market Insight
• Build a strong understanding of the UK healthcare and health tech landscape.
• Monitor competitor activity and sector trends to inform campaign strategies.
• Distil complex healthcare topics into accessible and impactful messaging.
• Channel Management
• Support the day-to-day management of digital campaigns (SEO, PPC, marketing automation, paid and organic social).
• Coordinate event and webinar activity, from planning through to execution and follow-up.
• With support from the Senior Marketing Manager track campaign performance and continuously improve effectiveness.
• Collaboration
• Work closely with colleagues across Health Marketing, Product Marketing, and Sales to align on campaign priorities.
• Coordinate with external / internal agencies, designers, and partners as required.

What You Will Have

Skills & Competencies

• Demonstrable experience in a broad B2B marketing role, ideally within healthcare, health tech, or technology sectors.
• Exceptional copywriting and content creation skills, with the ability to adapt tone for varied audiences.
• Strong ability to absorb and interpret complex topics quickly.
• Working knowledge of digital channels including SEO, PPC, social media, and marketing automation.
• Strong organisational and project management skills with the ability to manage multiple priorities.
• Analytical mindset with some experience measuring and reporting on campaign performance.
• Collaborative and proactive approach, comfortable operating in a small busy team.

Person Specification

• A proactive self-starter who thrives in a fast-paced, hands-on environment.
• A genuine interest in healthcare and health tech, with motivation to contribute to meaningful sector improvements.
• Creative thinker with the ability to balance innovation with practical delivery.
• Strong communication and stakeholder engagement skills.

What We Offer

• Opportunity to work on impactful campaigns in one of the most dynamic sectors.
• Exposure to the full marketing mix, with scope to develop and broaden skills.
• Hybrid and flexible working options.
• Competitive salary and benefits package.
• The chance to be part of an ambitious organisation shaping the future of healthcare technology.

What We Do For You

Wellbeing that means something

• 26 days’ holiday + bank holidays (and the option to buy more) plus 1 paid volunteering day every year.
• Exceptional family leave, 26 weeks fully paid maternity / adoption, 4 weeks fully paid paternity, 22 weeks fully paid shared parental leave, plus 5 days paid bereavement leave.
• Robust sick pay of up to 13 weeks full pay + 13 weeks half pay.
• 24/7 Employee Assistance Programme for confidential support.
• Private medical insurance for everyone, no medical-history exclusions.

Financial benefits that have your back

• Group-wide performance bonus, when we win, you win.
• Income protection: up to 75% salary for 5 years if you ever need it.

Grow your career with us

• SkillsHub learning platform with leadership pathways, future-manager training, and a huge online library.
• Access to external training and apprenticeships.

Making a Difference

• MatchIt! Fundraise for a cause close to your heart and OneAdvanced will match part of the funding.
• Pennies from Heaven donate the pennies from your pay check to help make a difference without lifting a finger.
• PLUS PLENTY OTHER FLEXIBLE BENEFITS TO SUIT YOUR LIFESTYLE ON OUR RewardHub, INCL USUALLY:
• ULEV car scheme with 1,000+ models.
• Dental insurance, Health Cash Plan, Critical Illness Cover, Partner Life Cover.

Who We Are

OneAdvanced is one of the UK's largest providers of business software and services serving 20,000+ global customers with an annual turnover of £330M+. We manage 1.5 million 111 calls per month, support over 2 million Further Education learners across the UK, handle over 10 million wills, and so much more. Our mission is to power the world of work and, as you can see, our software underpins some of the UK's most critical sectors.

We invest in our brilliant people. They are at the heart of our success as we strive to be a diverse, inclusive and engaging place to work that not only powers the world of work, but empowers the growth, ambitions and talent of our people.

To learn more about working at OneAdvanced please click here.