Senior Marketing Effectiveness Officer

Alzheimer's Research UK; Cambridge; Hybrid; GBP 36,000; Full time

Job summary

A leading health charity in Cambridge is looking for a Senior Marketing Effectiveness Officer to enhance marketing effectiveness and establish robust audience insights. The role involves implementing a Single Source of Truth dashboard, analyzing campaign performance, and providing strategic recommendations to senior leadership. Ideal candidates should have experience in marketing data analysis, designing measurement frameworks, and presenting insights to stakeholders. The position offers a competitive salary of approximately £36,000 per annum, including benefits.

Qualifications

• Strong experience analysing marketing performance data across multiple channels.
• Demonstrable experience designing or implementing measurement frameworks and dashboards.
• Experience working with audience insight and translating it into actionable recommendations.
• Experience presenting insight to senior stakeholders with clear recommendations.
• Ability to manage multiple insight or analysis workstreams simultaneously.

Responsibilities

• Deliver and implement an SSOT dashboard for marketing performance.
• Build consistent KPIs and reporting methodologies across marketing disciplines.
• Analyze campaign performance and provide objective insights.
• Produce performance summaries and recommendations for senior leadership.
• Support implementation of new effectiveness tools and measurement frameworks.

Skills

Analysing marketing performance data

Designing measurement frameworks

Working with audience insight

Interpreting complex datasets

Critical thinking

Collaborative work style

Job description

This is a new role sitting within the Marketing Planning team, created to establish ARUK’s Single Source of Marketing Truth. This role helps to establish marketing effectiveness as a core organisational capability at ARUK, ensuring objectivity on performance.

The Senior Marketing Effectiveness Officer will work with the Head of Marketing Planning and Senior Marketing Planning Manager, to deliver robust audience insight, marketing performance measurement, and effective evaluation to inform marketing strategy. The role moves ARUK to a consistent, comparable measurement system that supports income growth, audience development and best use of marketing budgets.

Key Responsibilities

Marketing Effectiveness & Performance Measurement

• With the support of the Senior Marketing Planning Manager, deliver and implement an ARUK Single Source of Truth (SSOT) dashboard for marketing performance.
• Build and maintain consistent KPIs, reporting methodologies and dashboards across all marketing disciplines.
• Analyse campaign performance across channels, providing objective insight on effectiveness, ROI, CPA, long-term value and audience movement through the funnel.
• Produce clear performance summaries and recommendations for senior leadership to guide future decision-making and budget optimisation.
• Identify what works, what doesn’t, and what should be scaled — ensuring learning is embedded into planning cycles by the Senior Planning Manager.

Audience Insight & Segmentation

• Working with the Senior Marketing Planning Manager, translate priority audience insights into actionable planning and targeting guidance for campaign and channel teams.
• Maintain and update audience personas, segmentation models and behavioural profiles in partnership with the Insight team.
• Support on ad hoc audience research (quantitative and qualitative) to inform proposition development, message testing and campaign design.
• Support the Head of Marketing Planning and Senior Marketing Planning Manager in ensuring all marketing activity is rooted firmly in audience needs and motivations.

Data, Systems & Continuous Improvement

• Support the implementation and optimisation of new effectiveness tools, dashboards, analytics partners and measurement frameworks.
• Work closely with CRM, Data and Finance teams to ensure accurate, consistent flow of supporter, campaign and spend data.
• Identify gaps in data, insight or measurement and propose solutions to resolve them.

Stakeholder Engagement & Upskilling

• Present clear, insightful recommendations to senior leaders and campaign owners to guide investment and planning.
• Support training for teams on how to use insight, performance data and funnel metrics to improve campaign effectiveness.
• Champion a test‑and‑learn culture across the organisation.

Key Outputs

• A clear, agreed set of marketing performance measures and way of working for marketing evaluation used organisation wide.
• Increased understanding and clarity in how marketing success is defined and reported.
• Evidence of performance insight actively shaping planning, channel selection and investment.
• Improved ability to demonstrate marketing’s contribution to income and growth.
• Strong confidence from senior leaders in marketing effectiveness.

What we are looking for

• Strong experience analysing marketing performance data across multiple channels (digital, brand, fundraising, PR, paid media etc.).
• Demonstrable experience designing or implementing measurement frameworks, dashboards, KPIs, or campaign reporting approaches.
• Experience working with audience insight (quantitative and qualitative) and translating this into practical recommendations for campaign planning or proposition development.
• Experience working with analytics, data, or CRM teams to extract, clean and interpret data into marketing strategy.
• Experience presenting insight and performance findings to senior stakeholders, with clear recommendations.
• Ability to interpret complex datasets, identify patterns, and turn evidence into actionable improvements.
• Highly analytical, with strong critical thinking and problem‑solving skills.
• Able to communicate complex information simply and compellingly.
• Curious, evidence‑led mindset — always seeking to understand “what’s working and why”.
• Comfortable challenging constructively and influencing decision‑making.
• High attention to detail and accuracy.
• Ability to plan and manage multiple insight or analysis workstreams simultaneously.
• Collaborative and proactive — able to work closely with Fundraising, Digital, Insight, Brand, Comms and Data teams.

Additional Information

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage / Travel on Public Transport, Accommodation and / or Meals. This includes when attending the office for various meetings / events.

Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.

Salary: Circa £36,000 per annum, plus benefits

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 11th January 2026, with interviews being arranged once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and / or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under‑represented. Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. While we strive to anonymise your CV where possible, there are certain sections, such as the application question, that cannot be fully anonymised. We kindly ask that you remove any personal information, including your name, when answering the application question. The hiring panel will not have access to your personal details, such as your name and address, until you are invited for an interview. Should you require any adjustments at either the application or interview stage, please contact us via our website.

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.