Senior Marketing Analyst

Sony Interactive Entertainment Europe Limited; City of Westminster; Hybrid; GBP 65,000 - 85,000; Full time

Job summary

A leading global entertainment company is seeking a Marketing Analytics Manager to evaluate marketing effectiveness and provide actionable insights. The ideal candidate has over 8 years of experience in marketing analytics, skilled at transforming data into strategic support for decision-making. This role offers hybrid working options and various employee benefits, including a discretionary bonus and private medical insurance.

Benefits

Discretionary bonus opportunity

Hybrid Working

Private Medical Insurance

Dental Scheme

25 days holiday per year

On Site Gym

Subsidised Café

Free soft drinks

On site bar

Access to cycle garage and showers

Qualifications

• 8+ years of marketing analytics experience with a strong track record.
• Skilled at providing actionable insights from marketing data.
• Proficiency in digital analytics and reporting tools.

Responsibilities

• Deliver analysis and recommendations based on marketing data.
• Partner with various teams to inform planning and performance reviews.
• Stay updated on marketing measurement practices and tools.

Skills

Marketing analytics

Turning data into insights

Digital analytics tools

Reporting and visualisation tools

Storytelling and presentation

Commercial mindset

Identifying growth opportunities

Tools

Google Analytics

Adobe Analytics

Tableau

MicroStrategy

Qlik

DOMO

Job description

Overview

Marketing Measurement: Apply established measurement approaches (e.g., attribution methods, campaign testing, MMM, channel reviews) to evaluate marketing effectiveness. ROI & ROAS Insights: Provide clear and actionable insights into marketing spend efficiency, return on investment, and campaign performance to guide budget allocations. Marketing Performance Drivers: Identify key factors behind campaign success, helping the business understand what drives growth, engagement, and customer acquisition. Cross-Channel Analysis: Compare performance across paid, owned, and earned channels to highlight opportunities for optimisation. Customer & Journey Insights: Analyse customer behaviour, retention, and lifetime value to deepen understanding of how marketing influences growth. Digital Channel Performance: Assess digital campaigns (search, social, display, web, and app) and optimise conversion funnels to improve campaign outcomes.

Day-to-day: Deliver analysis and insights that translate marketing data into clear, actionable recommendations for leadership. Partner with Marketing, Finance, and Strategy teams to inform campaign planning, budgeting, and performance review. Act as a thought partner on measurement and analytics—challenging assumptions, raising opportunities, and driving data-informed decision-making. Work with internal teams and agency partners to ensure the right data sources are available, accurate, and ready for analysis. Build strong relationships across the business, acting as an ambassador for marketing analytics and raising its profile as a driver of strategy and growth. Stay up to date on marketing measurement practices and tools, applying new approaches to improve how we measure impact.

Qualifications

• 8+ years (or equivalent) working in marketing analytics and performance measurement, with a track record of helping optimise campaigns and marketing spend.
• Skilled at turning marketing and customer data into actionable insights that support business and marketing decisions.
• Experience with digital analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Proficient with reporting and visualisation tools such as Tableau, MicroStrategy, Qlik, DOMO, or similar (SQL knowledge an advantage but not essential).
• Solid understanding of marketing concepts, media channels, and the marketing ecosystem, with experience identifying key drivers of value and performance.
• Strong storytelling and presentation skills - able to translate insights into compelling narratives for business leaders.
• Commercially minded - able to link marketing performance to business growth, revenue, and customer outcomes.
• Curious, proactive, and skilled at identifying opportunities for growth and improvement in marketing initiatives.

Benefits

• Discretionary bonus opportunity
• Hybrid Working (within Flexmodes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

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Equal Opportunity Statement

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.