Senior Manager, Trade Marketing

Hong Kong Tourism Board; London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A tourism board is seeking an experienced professional to expand Hong Kong’s positioning in the UK. Responsibilities include stakeholder engagement, training for travel trade, and organizing events. Candidates should have a degree and at least 10 years of relevant experience, particularly within the travel industry. Strong analytical skills and a proactive working style are essential. This role is based in London and requires occasional travel.

Qualifications

• 10 years' relevant experience preferably in a travel trade facing role.
• Knowledge of the UK travel industry landscape is essential.
• Willingness to travel and work evenings and weekends if required.

Responsibilities

• Identify and optimise opportunities to expand Hong Kong’s positioning.
• Coordinate training for the travel trade to increase knowledge of Hong Kong.
• Manage stakeholder engagement and relationships.

Skills

Organisational skills

Analytical skills

Event management

Ability to work independently

Knowledge of UK travel industry

Education

Degree holder

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.

HOW YOU WILL CONTRIBUTE AND LEARN?

Proactively identify and optimise opportunities to expand Hong Kong’s positioning and increase distribution of Hong Kong and multi-destination product amongst the defined Market Areas covering the UK, Spain, Italy and Benelux aiming to increase visitor arrivals to Hong Kong and strengthen the destination image to drive demand:

Seek out sources of business to ensure that tourism revenue is increased in Hong Kong

Coordinate training the travel trade by giving product presentations and training sessions to increase tour operators' and agents' core knowledge of Hong Kong and to establish Hong Kong as a preferred holiday and stopover destination.

Manage stakeholder engagement and relationships across all relevant markets.

Secure distribution of new tour product in line with agreed targets, expanding distribution.

Gather market intelligence and report on industry trends and activities.

Instigate and implement trade partnerships / marketing campaigns as part of wider marketing campaigns in conjunction with the Senior Manager, Marketing and Public Relations.

Work closely with operators to ensure that Hong Kong remains an integral part of programmes.

Initiate and secure partner airlines for trade familiarisation trips to Hong Kong and multi-destination programmes and escort these trips

Organise and represent HKTB at third party trade events including, but not exclusively WTM, ITB & PATA events where appropriate.

Organise HKTB owned trade events, e.g. Contact & Contract and annual Chinese New Year event.

Undertake other additional duties as advised by the Director, Europe.

WHO ARE WE LOOKING FOR?

• A degree holder, with 10 years' relevant experience preferably in a travel trade facing role
• Knowledge of the UK travel industry landscape is essential; knowledge of European travel industry is an advantage
• Prior knowledge of Hong Kong a distinct advantage
• Excellent organisational skills including event management and a can-do attitude
• Analytical and reporting skills
• Knowledge of the following software packages: Microsoft Word, Excel, PowerPoint
• Ability to work under own initiative without supervision
• Willingness to travel and to work evenings and weekends if required
  

LOCATION:

The position is located in our London Office

We do not offer moving allowances from other cities

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.

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