Senior Manager, Segment Proposition

RELX; Lincoln; On-site; GBP 55,000 - 85,000; Full time

Job summary

A global leader in information and analytics seeks an experienced professional to lead the development of value propositions targeting academic segments. This role requires extensive B2B marketing experience and a strategic communication background to enhance customer engagement. Candidates should possess strong writing skills and a collaborative approach to messaging. If you are passionate about leveraging insights for effective marketing, this could be your ideal opportunity in Lincoln.

Benefits

Generous holiday allowance

Health screening and medical benefits

Wellbeing programs

Access to a competitive pension scheme

Employee discounts scheme

Qualifications

• 7–10+ years in B2B marketing or related fields.
• Ability to translate complex information into clear messaging.
• Experience collaborating with teams on go-to-market planning.

Responsibilities

• Develop value propositions for institutional buyer segments.
• Create actionable messaging frameworks for campaigns.
• Collaborate to co-develop sales materials and campaigns.

Skills

B2B marketing

Strategic communications

Brand management

Customer insights

Writing and editing skills

Cross-functional collaboration

Job description

Are you ready to lead the development of compelling value propositions that drive engagement and growth across key Academic segments?

Will you champion unified, customer‑first messaging frameworks to empower our global marketing and sales teams in articulating Elsevier’s value?

About our Team:

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

About the Role:

To define, develop and embed compelling customer value propositions for key Academic segments, ensuring marketing communications and campaigns are rooted in customer insight, brand alignment, and strategic messaging. This role translates complex portfolio offerings into clear, audience‑led messaging and narrative frameworks that connect to institutional priorities across academia, funders, and government.

This role plays a central part in enabling Elsevier’s shift to a segment‑first, customer‑led marketing model – working closely with colleagues across marketing, sales, and product to align storytelling, improve campaign effectiveness, and increase customer engagement.

Responsibilities:

• Develop and align value propositions for institutional buyer segments, built around customer needs, solution benefits, and aligned with Segment Strategy, audience tiering, and Elsevier’s overall brand and transformation goals.
• Translate propositions into actionable messaging frameworks for campaigns, sales, and internal communications—ensuring consistency, clarity, and customer‑first language.
• Create persona‑based and stage‑aligned messaging that supports cross‑solution narratives and integrated portfolio storytelling.
• Collaborate with Revenue Enablement and Field teams to co‑develop sales materials, pitch decks, and campaign assets grounded in customer value.
• Act as the strategic messaging partner for campaign development, content planning, and quality review of go‑to‑market materials.
• Drive consistency and impact by embedding unified, customer‑centred narratives that improve campaign execution, sales confidence, and institutional engagement.

Requirements:

• Extensive experience (7–10+ years) in B2B marketing, strategic communications, brand management, or customer insights.
• Proven ability to develop messaging and value propositions for enterprise buyers and complex product or service portfolios.
• Background in translating technical information or portfolios into clear, benefit‑oriented narratives.
• Experience collaborating with sales and marketing teams on go‑to‑market planning and enablement.
• Strategic approach to crafting clear and compelling messaging from complex information.
• Proficient writing and editing skills, including the development of messaging frameworks and concise communications.
• Effective cross‑functional collaborator, skilled at leading through influence.
• Ability to balance audience insights, brand strategy, and commercial objectives.

Preferred experience:

• Experience in research, education, SaaS or data‑driven industries.
• Familiarity with academic institutions, research funders, or public sector buyer needs.

Work in a way that works for you:

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long‑term goals.

Working for you:

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Generous holiday allowance with the option to buy additional days.
• Health screening, eye care vouchers and private medical benefits.
• Wellbeing programs.
• Life assurance.
• Access to a competitive contributory pension scheme.
• Save As You Earn share option scheme.
• Travel Season ticket loan.
• Electric Vehicle Scheme.
• Optional Dental Insurance.
• Maternity, paternity and shared parental leave.
• Employee Assistance Programme.
• Access to emergency care for both the elderly and children.
• RECARES days, giving you time to support the charities and causes that matter to you.
• Access to employee resource groups with dedicated time to volunteer.
• Access to extensive learning and development resources.
• Access to employee discounts scheme via Perks at Work.

About the business:

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. What you do every day will help advance science and healthcare to advance human progress.

If performed in New York, the pay range is $63,800 - $106,400. If performed in New York City, the pay range is $66,700 - $111,200. If performed in Rochester, NY, the pay range is $55,100 - $91,900.

Benefits for US full‑and part‑time employees (20+ hrs/week):

• Health Benefits: Comprehensive, multi‑carrier program for medical, dental and vision benefits.
• Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan.
• Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time‑off Programs.
• Short‑and‑Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity.
• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits.
• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts.
• In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice.

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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

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