Overview
The NFL is hiring a talented Senior Manager, Events to oversee and manage the UK based NFL events team across EMEA. The primary focus of this position will be on international games (currently: UK, Germany, Spain and Ireland). This pivotal role will require the candidate to build event strategies, operational plans and execute fan experiences, and year-round activities and events, ensuring a best-in-class delivery and fan experience that meets the wider business, commercial, marketing and local market objectives.
Responsibilities
- Event Management
- Plan and deliver large- and small-scale events across EMEA with strong operational delivery across sport and fan/public events
- Manage all aspects of public events including licenses, health and safety, authorities’ management, programming, scheduling, branding/creative, and procurement
- Plan and execute a range of events during game weeks and year-round activities to support local offices and key business initiatives (gameday fan experiences, Kickoff events, local market activations, NFL club activations, community and partner integration, lead development, OnePass app content strategy, NFL FLAG, NFL Academy event support, and best practices)
- Budgeting
- Oversee all fan event budgets and ensure teams track, manage, and communicate budgets to meet targets, identifying risks and opportunities
- Develop event budgets in line with strategy and League procurement practices
- Agency Management
- Build and lead relationships with event agencies across EMEA, including budget oversight
- Execute robust RFP processes and onboarding of new vendors
- Team Management
- Lead and develop the events team, coordinating with internal and external stakeholders across EMEA and the US
- Support cross-functional events aligned with NFL business objectives and manage external partnerships (City/Host authorities, Local organizing committees, Government sports bodies, Stadium & Team partners)
Required Education and Experience
- Minimum 8–10 years’ experience in the events industry
- 4 years management experience
- Extensive knowledge in managing and executing large-scale fan events
- Ability to manage budgets up to £2 million
- Experience managing multiple partners and agencies
- Strong knowledge of sports marketing to drive attendance and engagement
- Commercially astute with ability to identify revenue opportunities
- Ideally, an understanding of American Football
Leadership Attributes
- Highly organized with excellent time management and prioritization
- Effective problem-solving and decision-making
- Proven ability to manage upwards and communicate effectively
- Excellent communication skills to drive collaboration across business areas
- Strong presentation skills for large audiences and senior leadership
- Adaptive and resilient in a dynamic event landscape
- Stakeholder management with strong influencing and negotiating capabilities
- Demonstrates integrity, motivates team members, and is a valuable team player
- Enthusiastic, self-starter with a positive attitude and commitment to high standards
Management Requirements
- Strong track record of managing a team (minimum 4+)
- Effective communication to all team members
- Proven ability to support and develop team members
Travel
- Willingness to travel within EMEA and US; ability to work long hours and weekends when required
In-person work at NFL offices is a top priority to enable collaboration and culture; this role requires onsite presence and remote/hybrid working options are not offered. No relocation assistance will be provided.
The NFL is committed to building an inclusive work environment with equal employment opportunities for all applicants. We value diversity and strive to create a respectful workplace.