Senior Manager, Content Curation and Creation (CRM)

Expedia, Inc.; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A global travel technology company in London is seeking a Senior Manager for Content Creation and Curation. This role involves leading the content management system's optimization, designing workflow processes, and ensuring effective governance of content across various brands. The ideal candidate has over 10 years of experience in content management and excels in stakeholder collaboration. Competitive benefits and opportunities for career growth are included.

Benefits

Travel perks

Flexible work model

Career development resources

Qualifications

• Minimum 10 years in content management or digital asset management.
• Proven experience in architecting and scaling content libraries.
• Exceptional skills in translating business needs into actionable requirements.

Responsibilities

• Lead the setup and optimization of the content management tool.
• Design and implement end-to-end workflow management.
• Monitor usage and report on key performance indicators.

Skills

Content management

Stakeholder management

Creative collaboration

Analytical skills

Automation and AI tools

Job description

Overview

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees\' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Senior Manager, Content Creation and Curation (CRM)

Introduction to the team

The Content and Comprehension Team is at the forefront of modernizing and optimizing how content powers high-performing CRM campaigns. As we centralize and scale a Content Library (“Content Bank”), the Senior Manager, Content Creation is a critical leader—responsible for architecting, managing, and ensuring the effectiveness of our content systems, processes, and outputs across all brands.

In this role, you will focus on

Responsibilities

• Content Bank Architecture & Tool Leadership: Lead the setup, and ongoing optimization of the content management tool
• Partner with Production to drive development of the Content Library’s taxonomy—defining categories, tagging standards, meta-data structures, and searchability features for scalable and consistent usage.
• Oversee content governance, version control, naming conventions, and the regular refresh of the content library.
• End-to-End Workflow Management: Design and implement content intake, creation, approval, QA, localization, and deployment processes that serve diverse campaigns and brands.
• Own workflow documentation, hand-offs, service level agreements (SLAs), and streamlining of cross-team operations.
• Content Creation & Creative Collaboration: Translate business needs into actionable creative and copywriting requirements, optimizing for test variants and brand positioning.
• Ensure consistent tone of voice, creative standards, and best practices across all published campaigns.
• Technical Enablement & Automation: Leverage automation, AI, and dynamic content capabilities within the library for enhanced speed, personalization, and performance measurement.
• Ensure robust tagging and integration to facilitate efficient content retrieval and campaign deployment.
• Stakeholder Management & Training: Act as a key point of contact between Content Creation, Production, CRM, Brand Creative, UX, Legal, and external partners.
• Develop and implement content library onboarding, documentation, governance, and training programs for all stakeholders.
• Performance & Feedback: Monitor and report on usage, accuracy, turnaround times, and key KPIs (such as % of emails using the library, error rate, satisfaction).

Experience and Qualifications

• Minimum 10 years in content management, content operations, or digital asset management.
• Significant experience architecting, launching, and scaling content libraries or banks within a CRM or marketing context.
• Deep understanding of taxonomy, content tagging strategies, meta-data frameworks, versioning, and digital asset management best practices.
• Demonstrable experience designing and optimizing workflow across the full content lifecycle: briefing, creation, review, QA, deployment, and performance analytics.
• Strong background in creative collaboration—translating strategic briefs, ensuring copywriting standards, and managing visual asset production.
• Familiarity with AI/automation tools for content generation, content testing, or modular campaign assembly.
• Exceptional stakeholder management, change management, and internal communications skills.
• Experience delivering training and process documentation for large, distributed teams.
• Analytically minded; confident using metrics and audits to drive continuous improvement.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group\'s family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you\'re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.