Senior Instructional Designer

WPP; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A global marketing services leader in London is seeking an Instructional Designer to create impactful learning experiences. You will design learning ecosystems emphasizing just-in-time support for an AI platform and collaborate with different teams to enhance engagement. The ideal candidate has extensive experience in instructional design and a strong understanding of adult learning principles. Join to make a difference in enabling continuous learning in a hybrid environment.

Benefits

Challenging and stimulating work

Passionate and inspired teams

Opportunities for growth at scale

Qualifications

• Experience in large-scale enterprise technology rollouts.
• Extensive experience in integrating learning into workflow tools.
• Exceptional writing, editing, and visual design skills.

Responsibilities

• Design dynamic learning ecosystems for an AI platform.
• Collaborate with Behavioral Designers for motivation strategies.
• Measure impact and optimize learning interventions.

Skills

Instructional Design

Performance Consulting

Content Development

Adult Learning Principles

Tools

Authoring Tools

LMS/LXP

Job description

Overview

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.

Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.

WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.

Our people are the key to our success. We\'re committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

Responsibilities

• Design Performance-Driven Learning Ecosystems: Contribute to the end-to-end design of dynamic learning ecosystems that prioritize just-in-time support, workflow integration, and performance enablement for our AI platform. Apply advanced learning theories to create impactful solutions, shifting from traditional training to continuous, embedded learning. Design diverse modalities (micro-learnings, performance support, e-learning) tailored for rapid upskilling and continuous improvement, proactively identifying AI-related skill gaps.
• Drive Strategic Collaboration & Integration: Collaborate with Behavioral Designers to integrate motivational strategies and nudges, driving engagement. Partner with Service Designers to ensure seamless platform adoption and ongoing utilization, making learning an invisible part of the workflow. Champion embedding micro-learnings directly into workflows for upskilling and platform fluency. Leverage insights from dedicated researchers (analytics, user research, performance data) to inform design.
• Design and implement learning experiences in the workflow: Just-in-time, micro learning optimized for better adoption.
• Measure Impact & Optimize: Evaluate learning interventions through robust assessment, focusing on performance outcomes, skill gap reduction, and workflow efficiency. Contribute to defining and tracking KPIs related to platform fluency and the direct impact of learning on new ways of working, ensuring continuous optimization.

Qualifications

• Experience in Instructional Design, Performance Consulting, or Instructional Architecture, with a proven track record in large-scale enterprise technology rollouts or organizational transformations focused on performance improvement.
• Extensive experience with authoring tools and LMS/LXP, particularly integrating learning into workflow tools.
• Deep expertise in adult learning principles, performance support methodologies, and instructional design models for global enterprise change, with a focus on just-in-time and workflow learning.
• Exceptional content development, writing, editing, and visual design skills for creating compelling, immediately applicable learning materials.
• Proven ability to translate complex technical information (especially AI ways of working, Agentic E2E vision) into clear, engaging learning experiences that address skill gaps and enhance Employee/Client Experience.
• Strong understanding of leveraging learning analytics, performance data, and research findings to inform design and identify skill needs, with experience collaborating with research teams.

Who you are

You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.

You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures for our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.

You're extraordinary: We are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.

What we'll give you

Passionate, inspired people – We aim to create a culture in which people can do extraordinary work.

Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.

Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?

#LI-Onsite

We believe the best work happens when we\'re together, fostering creativity, collaboration, and connection. That\'s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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Equal Opportunities Questions (UK) - voluntary and confidential: WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. If you choose to answer, data is stored separately and used in aggregate for reporting purposes. The questions are voluntary and will not be viewable as part of your application.