Senior Digital & Social Media Executive

William Reed; Gatwick; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A leading events company in Gatwick is seeking a Senior Digital & Social Media Executive to create compelling content for The UK Food & Drink Shows and the London Coffee Festival. The role involves managing social channels, executing paid campaigns, and analyzing performance metrics. Ideal candidates will have strong digital marketing experience, solid organizational skills, and the ability to craft engaging social media content. This position supports hybrid work arrangements, contributing to the brand's visibility and audience engagement.

Qualifications

• Strong experience with digital marketing and social media platforms.
• Proven ability to create engaging content.
• Experience managing budgets for paid campaigns.

Responsibilities

• Develop an innovative content calendar for multiple social platforms.
• Capture and edit engaging short-form video content.
• Manage daily operations of social media accounts.
• Analyze metrics to optimize social media campaigns.
• Coordinate social media campaigns aligned with brand goals.

Skills

Digital marketing expertise

Content creation

Budget management

Video editing

Social media analytics

Team collaboration

Tools

Sprout

Adobe Analytics

CapCut

Meta Business Suite

Google Ads

TikTok Ad Manager

Job description

Position

Full time – permanent

Location

Gatwick / Hybrid

We are looking for a Senior Digital & Social Media Executive to play a key role in creating compelling, high-quality content that strengthens our brands for The UK Food & Drink Shows and the London Coffee Festival, to drive engagement and grow our audiences.

The UK Food & Drink Shows and The London Coffee Festival are award-winning exhibitions for the food, drink, retail and hospitality sectors, uniting the industries and sharing the latest developments.

Working closely with the Head of Brand, the Senior Digital & Social Media Executive will manage social channels, edit reels, boost posts, and execute paid campaigns, as well as collaborate with junior members of the team to offer guidance and ensure best practice.

What you’ll be doing

• Developing and executing an innovative content calendar across Instagram, Facebook, LinkedIn and TikTok aligned with the objectives of The London Coffee Festival and The UK Food & Drink Shows maximising engagement and reach
• Capturing and editing short-form video content (reels, TikToks, etc.) pre-event and at the events
• Managing the day-to-day operations of social media accounts, including content scheduling, posting, and audience interaction to foster community growth
• Analysing social media performance metrics, providing insights to optimise campaigns and inform content creation, as well as reporting on Paid & Organic social media campaigns for Events and Paid Partnerships
• Identifying and liaising with relevant influencers and content creators for collaborations
• Staying updated on social media trends, platform updates, and industry best practices, sharing recommendations with the team
• Coordinating social media campaigns to promote commercial content for sponsors and partners, ensuring alignment with brand goals
• Supporting the marketing team by integrating social media activities into broader campaigns and communications plans
• Representing the brand at key events, capturing live content and driving real-time engagement
• Providing guidance and mentorship to the Marketing Executive and Marketing Assistant, ensuring alignment with best practices in social media and content strategy
• Planning and executing paid social campaigns (Meta, TikTok, LinkedIn) including audience targeting, budgeting, and A / B testing and managing Google Ads campaigns to drive ticket sales, registration and awareness
• Conducting ongoing testing and closely monitoring all spend management, creative and targeting whilst evaluating all accounts

Requirements

What you’ll need

• Strong experience of working across multiple digital and social platforms and a solid understanding of digital marketing best practices and emerging trends, including how to tailor these to different platforms, events and audiences
• Imaginative marketer with a genuine interest and proven talent for crafting fresh, engaging content that captivates and converts
• Experience with social scheduling software (e.g. Sprout) and video content editing is essential and knowledge of Adobe Analytics and CapCut is desirable
• Experience managing budget and paid campaigns across Meta Business Suite and Google Ads is essential and TikTok Ad Manager is desirable
• Excellent organisation skills, with the ability to manage multiple projects and priorities effectively and work to strict deadlines
• Enthusiastic, self-motivated and proactive with fantastic teamwork, collaboration and communication skills, both written and verbal, who can network and confidently communicate with internal and external stakeholders at all levels
• Exceptional attention to detail and fantastic copywriting skills
• Experience mentoring or working closely with junior members of the team is desirable
• Proficient IT skills including MS Office (Word, Excel, PowerPoint, Outlook, etc)
• Willingness to travel and attend UK industry events and visit clients to capture content