Senior Digital Product Manager, 12 Month FTC

LEGO Group; Whitehall; Hybrid; GBP 65,000 - 85,000; Full time

Job summary

A leading toy manufacturer is seeking a strategic Senior Product Manager to lead a core area on LEGO.com. This role encompasses defining a product vision and delivering a roadmap that improves user engagement. The ideal candidate will have strong experience in managing APIs and backend services along with a proven ability to navigate complex product strategies. You’ll collaborate with various teams and communicate effectively at all levels. This position supports a hybrid work model, with benefits including generous leave and wellness resources.

Benefits

Family Care Leave

Life and disability insurance

Wellbeing resources

Generous colleague discount

Bonus scheme

Hybrid work policy

Inclusive company culture

Qualifications

• Demonstrated ownership of APIs and backend services used by multiple teams.
• Proven ability to execute complex product strategies effectively led with influence rather than authority.
• Proven ability to translate complex technical problems into clear customer and business value.
• Experience in eCommerce B2C, B2B or marketplace environments is beneficial but not critical.
• Experience in leading a team as they pivot to a new product remit.
• A passion for storytelling.

Responsibilities

• Create and drive a clear, ambitious direction for your product area.
• Lead the evolution of our product catalog systems and integrations.
• Set and track quarterly OKRs, ensuring business impact.
• Navigate trade-offs between technical constraints and user needs.
• Work closely with cross-functional teams for effective delivery.
• Present ideas and updates to senior stakeholders.
• Guide your team with clear direction and unblock challenges.

Skills

Ownership of APIs and backend services

Execution of complex product strategies

Ability to translate technical problems

Experience in eCommerce environments

Leading teams through product pivots

Passion for storytelling

Job description

The LEGO Group is looking for a strategic Senior Product Manager to lead one of our core product areas on LEGO.com and will be part of the Shopper & Member Experience team. In this role, you will define and deliver a new product vision and roadmap, shaping how millions of customers engage with our products online. You will lead the team that ensures customers always see accurate, consistent and high-quality product information through the shopping journey on a global scale.

Responsibilities

• Lead the product vision – Create and drive a clear, ambitious direction for your product area, aligned with broader business strategy and global objectives.
• Drive data excellence – Lead the evolution of our product catalog systems, data modelling, APIs and customer review integrations on LEGO.com.
• Own the product roadmap and OKRs – Set and track quarterly OKRs, ensuring your team delivers real business impact and makes trade-offs to maximise impact for users.
• Balance priorities effectively – Navigate trade-offs between technical constraints, user needs, and commercial outcomes to make informed, strategic decisions.
• Enable collaboration across teams – Work closely with global eCommerce, marketing, retail, analytics, engineering, design, and other product teams to ensure alignment and effective delivery.
• Communicate with clarity and influence – Present ideas, updates, and decisions to senior stakeholders and cross‑functional teams with confidence and precision.
• Embed a culture of accountability and ownership – Guide your team with clear direction, unblock challenges as they arise, and foster a high‑performance, delivery‑focused environment.

Qualifications

• Demonstrated ownership of APIs and backend services used by multiple teams.
• Proven ability to execute complex product strategies effectively led with influence rather than authority.
• Proven ability to translate complex technical problems into clear customer and business value.
• Experience in eCommerce B2C, B2B or marketplace environments is beneficial but not critical.
• Experience in leading a team as they pivot to a new product remit, including helping clarify mission, priorities and ways of working.
• A passion for storytelling.

Equal Employment Opportunity

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Child Safeguarding

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Benefits

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by life and disability insurance.
• Wellbeing – Resources and benefits to nurture physical and mental wellbeing, along with opportunities to build community and inspire creativity.
• Colleague Discount – From day 1 you will qualify for a generous colleague discount.
• Bonus – When goals are reached and if eligible, you will be rewarded through our bonus scheme.
• Workplace – You will be assigned a primary workplace location (office, store or factory). Our hybrid work policy means an average of 3 days per week in the office.
• We strive to create a diverse, dynamic and inclusive culture of play where everyone feels safe, valued and belongs.

Applications are reviewed on an ongoing basis. Please apply early as jobs can be amended or withdrawn at any time.