Senior Digital Marketing Manager

Sony Music; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading global music company in London is seeking a Senior Digital Marketing Manager to spearhead innovative campaigns and collaborate closely with artists. The ideal candidate has a proven track record in digital marketing, excellent project management skills, and a passion for engaging audiences. This role focuses on growth through strategic digital initiatives and offers competitive compensation with industry-specific perks.

Benefits

Private medical cover

Generous pension scheme

Life assurance

Music industry perks

Winter break time off

Qualifications

• Proven track record of commercial success in digital marketing.
• Strong ability to work under pressure and prioritize tasks.
• Understanding of industry benchmarks across digital platforms.

Responsibilities

• Spearhead digital campaigns to expand fan bases.
• Collaborate with teams to develop content strategy.
• Manage artist budgets and expenses.

Skills

Project management

Digital marketing strategy

Artist collaboration

Analytical thinking

Stakeholder engagement

Job description

What you\'ll do:

• Spearhead market-leading digital campaigns that continually expand fan bases across all key platforms.
• Closely collaborate with artists, managers, internal and external stakeholders to develop, solicit and execute content strategy.
• Collaborate with Marketing, Sales & Central Digital teams on streaming and D2C strategy and develop ideas around how to grow streaming and sales through interesting digital initiatives.
• Ensure timely delivery of all digital aspects of a digital marketing campaign in line with core project and approval route milestones, within budget.
• Work alongside CRM team, Head Of Audience and Catalogue Strategist to grow & engage Domestic and International audiences.
• Work with all teams to ensure campaign content is translated to individual relevant platforms.
• Identify new and external opportunities for artist promotion outside of traditional digital marketing activities.
• Be responsible for co-managing artist budgets, and knowledgeable about the company\'s turnover & P&L targets. Work with marketing and management team to meet the targets across the label.
• Work with artist teams to manage marketing expenditures ensure; monitor spends to ensure adherence to approved budgets and achievement of project KPIs.
• Secure high level partnerships with digital partners including but not exclusively Meta, TikTok, YouTube and Snapchat.

Who you are:

• You are already operating at a senior digital level with a proven track record of commercial success, delivering best in class digital marketing strategy in an enthusiastic and ambitious manner.
• You are a committed and creative project manager who can manage a varied and full workload, with a strong ability to work under pressure, prioritise tasks and problem solve.
• You are a highly motivated, curious thinker with passion for digital marketing, who thrives in a fast-paced environment working collaboratively with a close-knit team.
• You are comfortable representing Columbia Records with artist managers, internal Sony teams and external key stakeholders.
• You are continually looking for ways of innovating, growing your knowledge of the UK recorded music market, social media content, creator marketing, content distribution and viral trends to amplify records successfully and impacting significantly on streaming and chart success.
• You are a collaborative team player who finds solutions, motivates team members, and supports senior management in developing the digital strategy across projects.
• You are an invested communicator who can present and work with people at all levels and can negotiate and influence internal and external stakeholders.
• You are informed and curious about technological advancements in the wider media landscape and can be creative about how these could be applied to your campaigns.
• You have a great understanding of industry benchmarks across digital platforms & formats. Monitoring and evaluating effectiveness of online spends by being informed of key commercial factors which will affect media spend.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There\'s also time off over winter break

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual\’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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Please note that applicants must be at least 18 years of age.

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