Senior Digital Marketing Executive - 12 month FTC

AXA UK; Tunbridge Wells; Hybrid; GBP 34,000 - 40,000; Full time

Job summary

A leading insurance provider in the UK is seeking a digital marketing professional for their Growth Marketing team. In this role, you will manage performance campaigns, focusing on driving leads and brand awareness. Ideal candidates will have proven digital marketing experience, particularly with YouTube advertising, and strong analytical skills. The position offers a competitive salary and flexible work options.

Benefits

Competitive annual salary

Discretionary bonus

Contributory pension scheme

Private medical cover

25 days annual leave plus Bank Holidays

Qualifications

• Proven experience in performance and brand campaigns in B2C context.
• Ability to analyse data and track campaign effectiveness.
• Attention to detail and strong organisational skills.

Responsibilities

• Manage and optimise campaigns across Google Ads and Meta.
• Collaborate with teams to refine strategies and ensure compliance.
• Develop testing frameworks for continual learning.

Skills

Digital marketing experience

YouTube advertising expertise

GA4 and reporting skills

Project management

Strong analytical skills

Creativity

Tools

Microsoft Office

Adobe

Job description

Description

Join our ambitious Growth Marketing team on a 12 month fixed term contract, where budgets are set to increase significantly next year. You'll be working in a dynamic environment focused on performance marketing, driving leads directly through Google Ads and Meta. If you're comfortable managing performance campaigns from day one, you'll fit right in, as we already excel in this area and are keen to grow further.

We’re looking for someone who can help us expand into brand performance. That means running smart, measurable campaigns aimed at increasing awareness, consideration, and intent, especially on YouTube and paid social. You’ll play a key role in balancing the immediate wins of performance marketing with the long-term benefits of brand building. If you can navigate both aspects and measure impact beyond just impressions and clicks, you’ll make a real difference here.

At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work at least two days a week (40%) away from home, moving to three days a week (60%) in the future. Away from home means either attendance at one of our office locations, visiting clients or attending industry events. We’re also happy to consider flexible working arrangements, which you can discuss with Talent Acquisition.

What you’ll be doing:

• Manage and optimise large-scale campaigns across Google Ads and Meta, ensuring performance against KPIs like cost per lead, conversion rate, and ROI.
• Collaborate with agency partners and internal teams to refine targeting, creative, and bidding strategies, while ensuring compliance with regulations and brand guidelines.
• Develop testing frameworks such as A/B and creative testing to drive continual learning and campaign improvement.
• Plan and execute brand awareness campaigns on YouTube and paid social, focusing on metrics like ad recall and consideration uplift.
• Work with insights teams to interpret data, identify trends, and translate results into actionable business recommendations.
• Build clear reports to demonstrate campaign effectiveness, combining platform metrics with brand lift studies and survey data.
• Contribute to overall paid media strategy, exploring new digital opportunities, formats, and industry trends.
• Bring strong experience in paid media, with a strategic mindset and a proactive approach to optimisation and innovation.

Due to the number of applications we expect to receive for this role, we reserve the right to close this advert earlier than the listed closing date to ensure we’re able to effectively manage interest. Therefore, if you’re interested in joining us at AXA, please don’t hesitate to apply.

What you’ll bring:

• Proven experience in digital marketing, including performance and brand campaigns, preferably in the insurance or finance industry within a B2C context.
• Demonstrated expertise in YouTube advertising, managing both brand and performance campaigns.
• Strong GA4 and reporting skills, with the ability to analyse data and track campaign effectiveness.
• Excellent project management and organisational skills, capable of handling multiple initiatives across regions simultaneously.
• Strong analytical and communication skills, with the ability to influence teams and present insights effectively.
• Curious and eager to learn, with a proactive approach to continuous improvement.
• Attention to detail, highly organised, and able to prioritise under tight deadlines.
• Creative thinker with communication skills, demonstrated through developing campaigns and marketing literature using Microsoft Office and Adobe.

As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.

What we offer:

At AXA UK, we’re appreciative of the people who work for us and our rewards package is reviewed regularly to reflect that. You can expect to receive:

• Competitive annual salary of up to £40,000
• Discretionary company & performance-based bonus
• Contributory pension scheme (up to 12% employer contributions)
• Life Assurance (up to 10 x annual salary)
• Private medical cover
• 25 days annual leave plus Bank Holidays
• Opportunity to buy up to 5 extra days leave or sell up to 5 days leave
• Wellbeing services & resources
• AXA employee discounts

To apply, click on the ‘apply for this job’ button, you’ll then need to log in or create a profile to submit your CV. We’re proud to be an Equal Opportunities Employer and don’t discriminate against employees or potential employees based on protected characteristics. If you have a long-term condition or disability and require adjustments during the application or interview process, we’re proud to offer access to the AXA Accessibility Concierge. For our support, please send an email to [e-mail].

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Who we are:

Proud to be part of the AXA Group, AXA – Global Healthcare specialise in supporting the healthcare needs of globally mobile citizens, around the world. From a routine medical check up to a lengthy hospital stay, individuals and businesses have relied on the global support and protection we offer, for more than 55 years. Today, we support members living in more than 200 countries from our global hubs in the UK, Europe, Asia, India, USA and Middle East.