Senior Digital Marketer

Bolton Office; Bolton; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading education provider based in Bolton is seeking a Senior Digital Marketing Specialist. The role involves developing and optimizing digital marketing campaigns, managing content, and analyzing performance metrics. Ideal candidates will have 3-5 years of relevant experience, a relevant degree, and a strong grasp of digital marketing trends. The position offers a comprehensive benefits package including life assurance and mental health support, making this a remarkable opportunity for passionate individuals.

Benefits

Life Assurance

Pension scheme

"Your Wellbeing Matters" program

Inclusive family growth support

Flexible Benefits Platform

Qualifications

• 3-5 years of experience in digital marketing or a similar role.
• Proven experience in social media management and content marketing.
• Strong knowledge of SEO, SEM, email marketing, and analytics tools.

Responsibilities

• Develop and execute digital marketing campaigns across various channels.
• Monitor and analyze campaign performance using analytics tools.
• Manage content and ensure it aligns with brand guidelines.

Skills

Digital marketing

SEO

Social media management

Content marketing

Analytical skills

Communication skills

Creative thinking

Detail-oriented

Project management

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Tools

Google Analytics

HubSpot

Mailchimp

Adobe Creative Suite

Canva

Job description

Monday - Friday

About Us

At Outcomes First Group, we believe every child can thrive when given the right environment for success. As one of the world’s leading providers in our sector, we deliver exceptional, research‑led education tailored to each individual, with smaller class sizes and personalised learning plans.

Our vision is to empower every child with a world‑class education that nurtures potential and inspires lifelong learning, our mission is to unlock that potential through personalised learning and opportunity, and our promise is simple: we listen, we work together, and we are accountable to one another to make the remarkable happen.

Job Purpose

We are seeking a results‑driven Senior Digital Marketing Specialist to join our team. This role will focus on developing, implementing, and optimising digital marketing campaigns across various channels to increase brand awareness, drive engagement, and generate leads. The ideal candidate is creative, analytical, and up‑to‑date with the latest digital trends.

Responsibilities

• Develop and execute digital marketing campaigns across channels including social media, email, search engines (SEO / SEM), and display advertising.
• Monitor and analyze campaign performance using analytics tools (Google Analytics, social media insights, etc.) and provide actionable insights.
• Manage content, including blog posts, social media content, graphics, and videos, ensuring alignment with brand guidelines.
• Optimise website and landing pages for SEO and conversion rate.
• Plan and manage paid advertising campaigns (Google Ads, Facebook / Instagram Ads, LinkedIn Ads, etc.).
• Collaborate with internal teams to create consistent messaging and brand voice across all digital platforms.
• Stay current with digital marketing trends, tools, and best practices, and suggest innovative strategies.

Qualifications

ESSENTIAL

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• At least 3-5 years experience in a similar role.
• Proven experience in digital marketing, social media management, and / or content marketing.
• Strong knowledge of SEO, SEM, social media platforms, email marketing, and analytics tools.
• Excellent written and verbal communication skills.
• Creative thinker with strong attention to detail.
• Ability to manage multiple projects and meet deadlines.

DESIRABLE

• Experience with marketing automation tools (e.g., HubSpot, Mailchimp).
• Graphic design or video editing skills (Adobe Creative Suite, Canva, etc.).
• Familiarity with e‑commerce or B2B marketing strategies.

Benefits

Your health and wellbeing are important to us, so you’ll get an exceptional reward package including:

• Life Assurance
• Pension scheme with options to increase your contributions
• "Your Wellbeing Matters" – access to a wide range of first‑class mental health support services and physical health checks
• Family Growth Support – inclusive benefits package covering enhanced maternity and paternity leave, along with paid fertility treatment support.

And a market‑leading benefit offering through our Flexible Benefits Platform, Vista, enables you to choose the package that’s right for you, including:

• A wide range of health, wellbeing, and insurance benefits
• 100’s of discount options valid in the UK and abroad
• Cycle to Work Schemes
• Electric Car Purchase Scheme
• Critical illness cover

Equal Opportunities & Safeguarding

We are committed to safeguarding and promoting the welfare of children and young people and we expect all employees to share this commitment and undertake appropriate checks. All applicants will be subject to social media checks and successful applicants to a fully enhanced DBS.

We reserve the right to close the vacancy early if we receive a high volume of suitable applications.