Senior Demand Generation Manager

Omilia; United Kingdom; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading SaaS company in the UK is seeking a Senior Demand Generation Manager to drive integrated marketing programs focused on enterprise-level strategies. The role requires experience in ABM campaigns and marketing automation using HubSpot. Candidates should have a strong analytical mindset and be able to optimize campaigns for lead generation and ROI. This position offers the chance to work with top brands in various industries.

Qualifications

• Proven experience in demand generation or digital marketing.
• Strong understanding of enterprise-level marketing strategies.
• Ability to analyze campaign performance and optimize accordingly.

Responsibilities

• Develop and optimize multi-channel marketing campaigns.
• Implement targeted ABM programs for priority accounts.
• Manage digital, content, social media, and email campaigns.
• Use HubSpot for marketing automation and performance tracking.

Skills

ABM strategies

Digital marketing

Lead generation

Marketing automation

Tools

HubSpot

Job description

We are a fast-growing SaaS company at the forefront of the conversational AI revolution, helping large enterprises transform customer interactions with intelligent, human-like automation. Our platform is trusted by global brands across industries such as financial services, healthcare, and retail, delivering measurable business outcomes through next-generation AI.

We are looking for a Senior Demand Generation Manager to design and execute integrated marketing programs that drive qualified pipeline and revenue growth. This is a critical role in scaling our presence in the US and EMEA, with a focus on enterprise-level ABM strategies and digital campaigns that engage C-level decision makers.

Responsibilities

• Own demand generation plan: Develop, execute, and optimise multi-channel campaigns to drive awareness, engagement, and qualified leads across the enterprise segment.
• Account-Based Marketing (ABM): Design and run targeted 1:few, and 1:many ABM programs for priority accounts, in close alignment with sales.
• Campaign execution: Build and manage campaigns across digital, content syndication, paid social, search, email, and events/webinars.
• Marketing automation & operations: Use HubSpot to design nurture flows, scoring models, workflows, and reporting dashboards.
• Sales alignment: Partner with enterprise sales teams to ensure campaigns support pipeline goals, and to provide actionable insights on account engagement.
• Content collaboration: Work with product marketing and content teams to deliver compelling assets (case studies, thought leadership, solution briefs) that fuel campaigns.
• Performance tracking: Own KPIs for lead generation, pipeline contribution, and ROI. Continuously test, measure, and optimise performance.
• Market insight: Stay on top of trends in conversational AI, enterprise SaaS, and B2B marketing to ensure innovative approaches.