Senior CRO Manager

ADLIB; Bristol; Hybrid; GBP 70,000; Full time

Job summary

A leading financial services brand in the UK is seeking a Senior CRO Manager to spearhead their conversion rate optimisation efforts. The successful candidate will develop and execute a comprehensive CRO strategy while leading a high-performing team. This strategic role offers an opportunity to work closely with various stakeholders, manage the testing roadmap, and drive user engagement and business growth. Candidates should have proven experience in digital CRO and strong analytical skills, along with a competitive salary of around £70k and a comprehensive benefits package.

Benefits

Generous benefits package

Excellent pension

Bonus

Flexible working options

Qualifications

• Proven experience leading CRO programmes in a digital or e-commerce environment.
• Strong knowledge of experimentation frameworks and tools.
• Effective communication and stakeholder management skills.

Responsibilities

• Develop and execute a comprehensive CRO strategy aligned with business objectives.
• Lead and mentor a team of CRO professionals.
• Manage the testing roadmap, including A/B and multivariate experiments.

Skills

Leadership

Analytical skills

Communication

Stakeholder management

Understanding of UX principles

Knowledge of e-commerce

Tools

Optimizely

Google Optimize

GA4

Adobe Analytics

Job description

We’re looking for a Senior CRO Manager to take the lead on conversion rate optimisation for a disruptive, market‑leading brand in Financial Services. They’re going through a major transformation and this is newly created role. You’ll join an incredible team with some of the best Marketing talent in the country, and there’s huge scope to shape the way the brand thinks and behaves on digital platforms.

This is a strategic role where you’ll create, manage, and deliver a roadmap of experimentation and personalisation initiatives. You’ll work closely with senior stakeholders and cross‑functional teams to maximise user experience and digital performance.

What you’ll be doing

As Senior CRO Manager, you’ll develop and execute a comprehensive CRO strategy aligned with business objectives. You’ll lead and mentor a team of CRO professionals and Personalisation Managers, ensuring collaboration and best practice across all projects.

You’ll manage the testing roadmap, including A/B and multivariate experiments, and work closely with UX, analytics, product, and marketing teams to identify optimisation opportunities. Analysing test results and user behaviour will be key to deriving actionable insights. You’ll also drive personalisation strategies to enhance engagement and conversion, reporting on performance and presenting findings to senior stakeholders.

What experience you’ll need to apply

• Proven experience leading CRO programmes in a digital or e‑commerce environment.
• Strong knowledge of experimentation frameworks and tools (e.g., Optimizely, Google Optimize).
• Experience with personalisation platforms and strategies.
• Excellent analytical skills and proficiency in web analytics tools (e.g., GA4, Adobe Analytics).
• Strong leadership and team management experience.
• Effective communication and stakeholder management skills.
• Understanding of UX principles and digital marketing best practices.

What you’ll get in return for your experience

• You’ll join a forward‑thinking digital team in a role that offers real influence and visibility.
• Expect a competitive salary in the region of £70k, generous benefits package including an excellent pension, bonus and flexible working options (hybrid working, 3 days in the office ideally but open for the right individual).
• You’ll have the chance to lead a high‑performing team and deliver projects that make a measurable impact on user experience and business growth.

What’s next?

If you’re ready to take on this exciting challenge as Senior CRO Manager, click the apply button to send your CV. If you’d like to discuss the role in more detail before applying, please reach out to the consultant managing this opportunity.