Senior CRM & Retention Marketing Manager

Artis Recruitment; Bristol; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A recruitment agency in Bristol seeks a hands-on CRM and E-commerce Optimisation Manager to drive retention and lifecycle marketing strategies. This role is ideal for those with experience in CRM and conversion rate optimisation, offering a competitive salary up to £65,000 and hybrid working options.

Benefits

Flexible working arrangements

Additional benefits

Qualifications

• Proven experience in CRM and lifecycle marketing
• Expertise in email automation for retention
• Data-driven with strong analytical skills

Responsibilities

• Lead retention and lifecycle marketing strategies
• Execute automated email flows and segmentation
• Analyse performance data to inform campaign strategy

Skills

CRM expertise

Email marketing

Conversion rate optimisation

Data analysis

Stakeholder management

Tools

GA4

Klaviyo

Microsoft Clarity

Job description

Overview

We're working on behalf of a growing brand to recruit a hands-on CRM and E-commerce Optimisation Manager who will take ownership of retention, lifecycle, and conversion marketing initiatives. This role is ideal for someone with strong experience in CRM, email marketing, and conversion rate optimisation, or for an ambitious E-commerce/Retention specialist looking to step up in their career.

What you'll be doing

The CRM and E-commerce Optimisation Manager will lead retention and lifecycle marketing strategies, delivering high-quality campaigns that maximise value from existing customers. Key responsibilities include:

• Designing and executing automated email flows, segmentation, and personalised campaigns using platforms such as Klaviyo
• Optimising customer journeys and conversion funnels through CRO methodologies, A/B testing, and analytics
• Analysing performance data via GA4, Microsoft Clarity, and other tools to inform campaign strategy
• Collaborating with e-commerce, digital, and product teams to improve Average Order Value (AOV), retention, and engagement
• Supporting paid social and Google Ads campaigns where relevant
• Managing agency and supplier relationships to ensure quality and brand consistency
• Driving initiatives that align with brand values and enhance the customer experience

What experience you'll need to apply

• Proven experience in CRM, lifecycle marketing, and retention optimisation within a D2C or premium e-commerce brand
• Deep expertise in email automation platforms (Klaviyo preferred) with flows, segmentation, and personalisation
• Strong knowledge of CRO, testing frameworks, and analytics (GA4, Clarity)
• Retention-first mindset, maximiseing value from existing customers
• Experience with premium or technical brands, focusing on brand-building and education rather than high-volume discount campaigns
• Excellent stakeholder management and collaboration skills
• Data-driven with strong analytical skills

What you'll get in return for your experience

• £45,000 - £65,000 (dependent on experience)
• Hybrid working model
• Flexible working arrangements
• Additional benefits

What's next?

If this sounds like the right opportunity for you, get in touch with Dom today.

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