Senior CRM Manager

Pharmacy2U Ltd; Austhorpe; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading online pharmacy in the UK is seeking a CRM lead to enhance patient engagement and drive adherence through tailored communications. This role focuses on managing multi-channel campaigns, ensuring compliance with NHS and GDPR regulations, and fostering customer loyalty within a digital-first environment. The ideal candidate will possess a strong background in CRM strategy and healthcare compliance, as well as proficiency with leading marketing platforms. Join us in improving the health of our patients while working in a certified Great Place to Work environment.

Benefits

Occupational sick pay

Enhanced maternity and paternity pay

Contributory pension

Employee discount site

Discounted gyms

Employee assistance programme

Health and wellbeing initiatives

Long service bonus

Qualifications

• Bachelor's degree is preferred.
• Professional certification in Digital Marketing or related field is an advantage.
• Deep understanding of CRM strategy in a digital-first healthcare environment.

Responsibilities

• Lead multi-channel CRM campaigns to enhance engagement.
• Define tailored messaging for key audience segments.
• Ensure communications comply with NHS and GDPR regulations.

Skills

CRM strategy

Healthcare compliance

Customer segmentation

Digital marketing

Campaign management

Education

Bachelor's degree in Marketing, Business, Data Analytics, or related field

Professional certification in Digital Marketing, CRM, or Healthcare Management

Tools

Selligent

Acoustic

Microsoft Dynamics 365

Job description

Responsibilities

• Design and deliver lifecycle communication programs (registration, activation, ordering, reminders, delivery updates, loyalty, lapsing, winback)
• Create personalised campaigns to drive adherence and repeat prescriptions
• Develop engagement strategies supporting preventive health and wellness
• Customer Database Growth
• Implement innovative lead-generation initiatives across owned and earned channels (website, app, social)
• Partner with digital/content teams on conversion-focused landing pages and forms
• Increase marketing opt-in rates and drive referrals through the existing customer base
• Messaging & Creative
• Define tailored messaging for key audience segments (new, active, dormant)
• Maintain CRM tone of voice across email, SMS, app, push, and on-site channels
• Establish content hierarchy (hero, benefit, proof, CTA, legal) for campaigns
• Manage a structured testing roadmap (subject lines, copy, imagery, CTAs, timing, frequency)
• Lead the creative briefing process (objective, audience, offer, triggers, test plan, KPIs)
• Campaign Management
• Lead multi-channel CRM campaigns (email, SMS, app push, on-site)
• Collaborate with pharmacists, commercial, operations, and marketing to ensure accurate, empathetic messaging
• Optimise campaigns to reduce lapse and increase repeat usage
• Data & Compliance
• Ensure communications comply with NHS, GDPR, and healthcare regulations
• Partner with analytics to track KPIs (adherence, refill frequency, satisfaction)
• Use insights to refine segmentation and deliver hyper-personalised communications
• Technology & Automation
• Work with CRM Ops, Product, and IT to define and prioritise the development roadmap
• Drive automation for reminders, notifications, and health prompts
• Explore AI-driven personalisation to boost engagement and retention
• Leadership & Collaboration
• Lead a team of CRM specialists focused on engagement
• Collaborate cross-functionally with pharmacy, clinical, commercial, DPO, IT, and marketing teams
• Act as CRM subject matter expert, championing digital-first patient communications

Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, or related field (advantageous)
• Professional certification in Digital Marketing, CRM, or Healthcare Management (preferred)
• Deep understanding of CRM strategy and lifecycle management within a digital-first healthcare or pharmacy environment
• Strong grasp of healthcare compliance and regulations (NHS guidelines, GDPR, HIPAA equivalents)
• Working knowledge of pharmacy operations and patient journeys, including prescription ordering, repeat dispensing, and medication adherence
• Advanced knowledge of customer segmentation, personalisation, and automation across multi-channel campaigns (email, SMS, app, on-site)
• Proficiency with leading CRM and marketing automation platforms (e.g. Selligent, Acoustic, Microsoft Dynamics 365)

What happens next? Please click apply and if we think you are a good match, we will be in touch to arrange an interview.

Applicants must prove they have the right to live in the UK. All successful applicants will be required to undergo a DBS check.

Working hours: 37.5 hours per week, Monday - Friday. We work on a core hours principle. Our core hours are 09:30 - 16:00; you can work around these to suit you!

Do you want to work for the nation's largest online pharmacy ensuring excellence for all our patients? We're a market leader in the pharmacy world, with 25 years' experience, helping over 1.6 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified as we consider colleague experience a top priority every day, and as a certified B Corp we also meet high standards of social and environmental responsibility. Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient‑centric digital healthcare provider. We are committed to continuing to develop a positive, open and honest working environment for all.

To lead Pharmacy2U's customer relationship management strategy across a key business unit, ensuring patients receive timely, personalised, and compliant communications that improve medication adherence, enhance customer satisfaction, and drive sustainable growth. This role is pivotal in building trust, loyalty and lifetime value in a digital‑first pharmacy environment.

What's in it for you?

Occupational sick pay Enhanced maternity and paternity pay Contributory pension Discounted insurance (Aviva) Employee discount site Discounted gyms (via our blue light card and benefits schemes) Employee assistance programme In-house mental health support Health and wellbeing initiatives Social events throughout the year Cycle to work scheme Green car scheme

• (subject to minimum earnings)
• Registration fees paid (GPhC, NMC, CIPD etc)
• Long service bonus
• Refer a friend bonus
• Blue light card
• Hybrid working Commitment to CPD/training 25 days annual leave increasing with service Annual leave buy and sell scheme Discounts & Exclusive offers at The Springs, Leeds 25% Discount & health & beauty purchases 25% Discount on Pharmacy2U Private Online Doctor Services