Senior CRM & Lifecycle Manager

Preply; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading Ed-Tech company in the United Kingdom is seeking a Senior CRM & Lifecycle Marketer to drive high-impact marketing initiatives. In this role, you will design and optimize marketing strategies across key customer journeys and analyze performance to enhance user experiences. The ideal candidate has over 7 years of experience in CRM roles, a strong analytical mindset, and proficiency in tools like Looker and Amplitude. Enjoy a vibrant culture and competitive financial package while making a meaningful impact on learners worldwide.

Benefits

Generous monthly allowance for lessons

Learning & Development budget

Health insurance

Gympass-partnered wellness access

Qualifications

• 7+ years of experience in CRM/Lifecycle Marketing roles.
• Proficient in designing multi-channel CRM lifecycle programs.
• Data-driven analysis of campaign performance.

Responsibilities

• Design & optimize lifecycle marketing strategies.
• Analyze CRM performance across touchpoints.
• Own end-to-end campaign execution from briefing to performance analysis.

Skills

CRM expertise

Analytical mindset

Lifecycle automation

Customer segmentation

A/B testing

Tools

Looker

Amplitude

Braze

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

We power people's progress.

At Preply, we're all about creating life‑changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human‑led, tech‑enabled and it’s creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters.

What you’ll be doing:

We’re looking for a Senior CRM & Lifecycle Marketer to join our fast‑paced, cross‑functional CRM team. You’ll lead high‑impact lifecycle marketing initiatives aimed at activating, converting, and retaining learners across their language learning journey.

This is a high‑ownership role ideal for someone with a strong analytical mindset, deep CRM expertise, and a passion for delivering meaningful user experiences through lifecycle automation and personalization.

• Design & optimize lifecycle marketing strategies across key customer journeys (onboarding, conversion, retention, reactivation) using Email, Push, and in‑Product channels.
• Analyze CRM performance across touchpoints to uncover insights and drive optimizations using tools like Looker and Amplitude.
• Own end‑to‑end campaign execution: from brief and segmentation to A/B testing, QA and performance analysis.
• Collaborate closely with Product, Data, and Creative teams to drive initiatives that improve customer experience and LTV.
• Contribute to CRM roadmap & infrastructure discussions, improving automation, data flows, and tooling.

What you need to succeed:

• 7+ years of experience in CRM/Lifecycle Marketing roles in large B2C tech or e‑commerce companies with advanced CRM practices.
• Proficient hands‑on experience designing and executing multi‑channel CRM lifecycle programs with measurable business impact.
• Able to independently design and present effective and innovative mid and long‑term strategies that drive channel & product growth.
• Data‑driven mindset with proficiency in analyzing campaign performance and user behavior. Hands‑on experience with Looker, Amplitude or similar tools.
• Strong experience with customer segmentation, journey mapping, and behavioral targeting.
• Proficiency with CRM tools and ESPs (e.g., Braze), including complex 360 AB testing.
• Strong understanding of CRM tech stack & data infrastructure: you know what’s possible and how to scale it. You’re able to give strategic direction to tech leads.
• Experience working cross‑functionally with Product, Engineering & Creative teams in a high‑growth, fast‑paced environment.
• Excellent collaboration and communication skills: you work well with others, bring people along with you, and are a trusted partner across disciplines.

Why you’ll love it at Preply

• An open, collaborative, dynamic and diverse culture.
• A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self‑development.
• A competitive financial package with equity, leave allowance and health insurance.
• Access to free mental health support platforms.
• Access to Gympass‑partnered wellness and gym centres throughout Spain and UK to promote and support well‑being and physical health.
• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).

Our Principles

• Care to change the world – We are passionate about our work and care deeply about its impact to be life‑changing.
• We do it for learners – For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
• Keep perfecting – To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
• Now is the time – In a fast‑paced world, it matters how quickly we act. Now is the time to make great things happen.
• Disciplined execution – What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilise our resources efficiently.
• Dive deep – We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
• Growth mindset – We proactively seek growth opportunities and believe today’s best performance becomes tomorrow’s starting point. We humbly embrace feedback and learn from setbacks.
• Raise the bar – We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high‑performing teams that can make a real difference.
• Challenge, disagree and commit – We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
• One Preply – We prioritise collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other’s progress.

Diversity, Equity, and Inclusion

Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed‑Tech company. Preply will consider all applications for employment without regard to race, colour, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. Together, we are World Class.