Senior CRM Executive

Blu Digital; United Kingdom; Remote; GBP 30,000 - 45,000; Full time

Job summary

A leading financial sector client in the UK is seeking a fully remote SEO Content Writer to join their ambitious team. This role offers an excellent salary, benefits, and opportunities for career growth, including training and coaching. The ideal candidate will have a marketing or communications degree with experience in CRM and email marketing.

Benefits

Generous salary

Excellent benefits

Opportunities for career progression

Coaching and sponsored training

Qualifications

• At least 2 years of experience in CRM, email marketing, or automation marketing across B2B and B2C audiences.
• Experience building omni-channel CRM campaigns and automated client journeys.
• Understanding of GDPR/PECR compliance and performance metrics.

Responsibilities

• Set strategy and develop omni-channel marketing campaigns.
• Integrate CRM marketing to increase acquisition and retention.
• Drive revenue through online and offline activities.

Skills

Client acquisition

Email marketing

CRM automation

Data analysis

Education

Degree in Marketing, Communications, or related field

Tools

Dynamics 365 Marketing

CRM and marketing automation tools

Job description

Social network you want to login/join with:

About the Client

This client is a leading member of the financial sector with ambitious growth plans for the year. They are seeking a fully remote SEO Content Writer to support their passionate team. The role offers a generous salary, excellent benefits, and opportunities for career progression, including coaching and sponsored training.

Responsibilities

• Set strategy and develop omni-channel marketing campaigns.
• Integrate CRM marketing communications to increase acquisition, retention, and loyalty across B2B and B2C channels.
• Drive revenue through online and offline activities that generate traffic, leads, and sales, collaborating with the Sales team.

Qualifications

• Degree in Marketing, Communications, or a related field.
• At least 2 years of experience in CRM, email marketing, or automation marketing, preferably across B2B and B2C audiences.
• Experience building omni-channel CRM campaigns and automated client journeys, ideally using Dynamics 365 Marketing.
• Strong background in client acquisition, engagement, re-engagement, and retention strategies.
• Hands-on experience with CRM and marketing automation tools, working cross-functionally to optimize systems and results.

Additional Skills

• Experience with databases, data analysis, and segmentation.
• Understanding of email fundamentals, GDPR/PECR compliance, and performance metrics.
• Experience in financial services is advantageous.
• HTML knowledge is desirable but not essential.