Senior CRM & Campaign Executive

Michael Page (UK); England; On-site; GBP 40,000 - 45,000; Full time

Job summary

A family-run business in retail is seeking a CRM & Campaign Manager in Surrey. The role involves managing CRM campaigns, coordinating promotions, and analyzing customer engagement. Ideal candidates will have over 4 years of experience in retail with strong organisational skills. The position offers a competitive salary of £40,000 - £45,000 and generous employee benefits including discounts, bonus schemes, and development opportunities.

Benefits

Generous employee discount

5.6 weeks holiday entitlement

Annual bonus based on performance

Ongoing training and development opportunities

Flexible hours for child's first school day

Qualifications

• Minimum 4+ years CRM experience working in retail or FMCG.
• Detail-oriented and highly organised.
• Proactive and eager to learn.

Responsibilities

• Manage day-to-day delivery of CRM campaigns.
• Assist in delivering seasonal campaigns and promotions.
• Support email campaign setup and scheduling.

Skills

CRM experience

Time management

Data segmentation

Communication skills

Job description

Overview

Strong Reputation As A Family-Run Business With Deep Roots In The Community

A hands-on CRM & Campaign Manager Opportunity based in Surrey

About Our Client

This opportunity is with a medium-sized organisation within the retail industry, recognised for its innovative approach and strong market presence. The company operates in a collaborative environment, offering employees the chance to make a significant impact.

Job Description

Responsibilities

• CRM & Loyalty Support
• Help manage the day-to-day delivery of CRM campaigns
• Work with data and segmentation lists to target the right audiences
• Coordinate content and creative with internal teams and agencies
• Support on loyalty programme sign-up visibility across locations

• Campaign Coordination
• Assist in delivering seasonal campaigns and promotions
• Coordinate campaign timelines, assets, and stakeholder approvals
• Help track performance of promotional activity and campaigns

• Email & Communications
• Support email campaign setup, testing, and scheduling
• Ensure email content is on-brand, timely, and relevant
• Collaborate with the team to improve personalisation and engagement

• Insights & Reporting
• Track key metrics like email open rates, click-throughs, and sign-ups
• Support survey creation and basic reporting using CRM tools
• Feed insights back into the team to help shape future activity

• Centre & Team Support
• Provide toolkits and guidance to centre teams for local loyalty activities
• Be a friendly, go-to contact for basic CRM and loyalty queries

The Successful Applicant

• Minimum 4+ years CRM experience working in retail, FMCG or consumer goods sectors (mandatory).
• With a background in destination brands operating across multiple locations (mandatory).
• Detail-oriented and highly organised with strong time management skills.
• Proactive and eager to learn and develop new skills.
• Comfortable working with CRM tools, data segmentation, and campaign delivery.
• Collaborative team player with excellent communication skills.
• Curious about customer behaviour and driven by insight-led marketing.
• Able to manage multiple tasks and deadlines in a fast-paced environment.
• Passionate about delivering great customer experiences and loyalty campaigns.
• Be a friendly, go-to contact for basic CRM and loyalty queries.

What’s on Offer

• Basic Salary: £40,000 - £45,000 per annum
• Generous Employee Discount: 50% in restaurants, 20% in the retailer (increasing with service)
• Holiday Entitlement: 5.6 weeks (rising to 6.6 weeks with length of service)
• Annual Bonus: Non-contractual Christmas bonus based on company performance
• Pension Scheme: Defined Contribution Plan with company contributions
• Attendance Reward: Extra holiday day for 100% attendance over a financial year
• Made a Difference (M.A.D) Scheme: Monthly rewards for exceptional contributions
• Learning & Development: Ongoing training and development opportunities
• Birthday Benefit: Early finish on your birthday after 6 months; £25 voucher after 2 years
• Cycle2Work Scheme: Save 25-39% on certain product ranges after 1 year
• Child\'s First School Day: Flexible hours to be there for this milestone (after 1 year)
• RHS Membership or Tree/Shrub Gift: Annual choice after 1 year of service
• Employee Assistance Programme: Access to wellbeing support after 2 years
• Retirement Benefit: Reduced hours with full pay for final 3 months (after 15 years)