Senior Content Marketing Manager

Oak Engage; Newcastle upon Tyne; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading tech scale-up is seeking a Senior Content Marketing Manager to own the content strategy. This hybrid role is based in Newcastle upon Tyne, involving crafting high-quality content to drive engagement. The ideal candidate should have 5+ years in content marketing, strong SEO knowledge, and exceptional writing skills. Benefits include private healthcare and flexible working options.

Benefits

Private healthcare

Generous holiday allowance

Wellbeing benefits

Ownership of critical function

Qualifications

• 5+ years of content marketing experience in a B2B SaaS or tech company.
• Proven ability to create and execute content strategies independently.
• Knowledge of SEO, demand generation and content performance metrics.

Responsibilities

• Own and execute the content strategy across multiple channels.
• Create high-quality content including guides and video scripts.
• Lead social media strategy to increase brand visibility.

Skills

Content strategy execution

SEO knowledge

Exceptional writing skills

Project management

Commercial awareness

Tools

HubSpot

Google Analytics

Adobe InDesign

Umbraco

Job description

Location: Hybrid, Newcastle upon Tyne

Reports to: Head of Brand & Communications

Type: Full-time

About Us

We're Oak Engage, an award-winning tech scale-up on a mission to make communication smarter. Our employee app already powers global brands including NatWest Group, Aldi, Burger King UK, Five Guys and Halfords, helping tens of thousands of employees connect, collaborate and thrive. Backed by a new multimillion-pound investment from growth investor NorthEdge, we're accelerating product innovation and expansion — the perfect moment for ambitious talent to make a real impact. Join a culture that lives its values every day. Flexible hybrid working from our Newcastle HQ, private healthcare, regular socials and clear development pathways that let you grow as fast as we do.

About The Role

We're looking for a strategic and hands‑on Senior Content Marketing Manager to take full ownership of Oak's content strategy. You'll be responsible for planning, producing and optimising content across the funnel, from thought leadership and SEO‑driven articles to case studies, sales assets, product messaging and campaign copy. You'll be the go‑to content expert and a key voice in how we attract, engage and convert our audiences. You'll bring fresh ideas, strong editorial instincts and a sharp understanding of how content drives pipeline and brand in a modern B2B SaaS business. If you're excited by the opportunity to take a clear content strategy and bring it to life through high‑quality execution, crafting standout content that engages and converts then this is the role for you.

What You'll Do

• Own and execute the content strategy and calendar across web, email, social media and campaigns, working closely with the Senior Digital Content Manager
• Develop and own a thought leadership content engine that addresses ICP challenges and pain points, consistently producing impactful content including surveys, webinars, reports, newsletters, blogs and social media content
• Develop and manage full‑funnel content plans to drive demand generation, brand awareness, sales enablement and customer engagement across every stage of the buyer journey
• Create, write, edit and proofread high‑quality content such as guides, video scripts and landing pages, ensuring thought leadership and brand alignment
• Own the creation of customer case studies, testimonials and success stories, capturing clear impact, process and outcomes to support sales, strengthen credibility and reinforce product value
• Lead Oak Engage's social media strategy, creating engaging, lead‑generating content across LinkedIn, Instagram and TikTok to increase website traffic and brand visibility
• Collaborate cross‑functionally with Design, Product Marketing, Sales and Customer Success to align content needs and develop visually engaging, on‑brand marketing materials
• Conduct research on industry trends, competitors and audience needs to inform timely, relevant content and fuel continuous innovation
• Monitor and report on content performance, providing actionable insights to optimise campaigns and maximise impact
• Ensure all content reinforces Oak's brand narrative, tone of voice and positioning, working closely with the Head of Brand and Communications to maintain consistency across every touchpoint
• Partner with the Head of Digital to ensure brand and demand content work seamlessly together
• Lead cross‑channel storytelling including web, social, PR, events and product launches
• Utilise tools like Adobe InDesign to design and format visually marketing materials.
• Leverage HubSpot to build lead nurture campaigns, create automated workflows and track Marketing performance

Ensure all content is optimised for SEO and brand voice and tone is consistent across all channels.

Requirements

• 5+ years of content marketing experience in a B2B SaaS or tech company
• Experience with tools such as Umbraco, HubSpot, Google Analytics and Adobe InDesign
• Proven ability to create and execute content strategies independently
• Exceptional writing and editing skills, with a strong portfolio to match
• Strategic thinker with commercial awareness and understands how content fuels growth
• Knowledge of SEO, demand generation and content performance metrics
• Strong project management and stakeholder communication skills
• Bonus: experience working on internal comms, employee engagement, or HR tech content
• Experience in managing or mentoring junior team members
• Ability to prioritise and allocate tasks effectively within a small team structure

Benefits

• A mission‑driven company with momentum and a compelling product
• Ownership of a function critical to our next stage of growth
• Hybrid and flexible working options
• Private healthcare, generous holiday allowance and wellbeing benefits

Interview Process

Stage 1: CV and application review

We'll review your CV and any supporting materials to assess alignment with the role and our team needs.

Stage 2: Initial Teams call

A 30‑minute conversation with the Head of Marketing & PR to discuss your background, experience and interest in the role. We'll also share more about Oak and the opportunity ahead.

Stage 3: In‑person interview and presentation

You'll be invited to our HQ in Newcastle to meet key team members. As part of this stage, you'll present a brief content strategy plan to generate Marketing Qualified Leads targeting the Internal Communication, HR and IT sectors. This is your chance to showcase your thinking, creativity and how you'd bring value to our brand. We'd also like you to submit a portfolio of relevant work (links or PDF) ahead of the interview to give us a broader view of your capabilities.

Equality & Diversity at Oak

At Oak, we're committed to building a diverse and inclusive workplace where everyone feels welcome, supported, and able to thrive.

We believe that different perspectives make us stronger, and we actively encourage applications from people of all backgrounds, experiences, and identities — including, but not limited to, race, ethnicity, gender, age, disability, sexual orientation, and socio‑economic status.

We are an equal opportunities employer. All hiring decisions are based on business needs, role requirements, and individual qualifications — without bias or discrimination.

If you require any adjustments to the interview process or the role itself to support accessibility, please let us know — we're happy to help.