Overview
University Hospitals Dorset NHS Charity exists to enhance patient care and provide items above and beyond what NHS core funding provides. We are looking for someone passionate about marcomms and the NHS to join our charity management team. This is a job share of 16.5 hours per week. The purpose of this role is to lead on the development and implementation of a marketing and PR plan for University Hospitals Dorset NHS Charity, in line with the charity's fundraising strategy, to support the increase of donations and grants.
Responsibilities
- Work closely with the Head of Charity and Senior Charity managers to ensure the necessary marcomms support for delivery of the fundraising strategy.
- Produce a broad range of written communications for different audiences including charity annual report, case studies for campaigns and fundraising appeals, impact reports, press releases and more.
- Develop, produce and lead the implementation of the University Hospitals Dorset NHS Charity marketing and PR strategies.
- Work with the communications team to ensure the trust website is up to date with charity news and events.
- Work autonomously, within defined parameters, using own initiative to make decisions relating to marketing and PR activity for the Charity.
- Act as a role model, representing the vision and values of the Trust.
- Attend local fundraising activities and events as part of the wider charity team to encourage donations and develop greater volunteer support.
- Ensure that all PR and Marketing activities are reported and seeking necessary support when greater resources are required.
- Share and propose new ideas for potential improvement or opportunities with the wider team to support overall fundraising strategy.
- Handle highly sensitive and complex information and data on fundraising and charity spend, including responsibility for production of the Charity Annual report and accounts.
- Protect and enhance the charity's public image through proactive media relations, working closely with the Trust's communications department as necessary.
- Oversee the writing and issuing of press releases and case studies to appropriate media.
Qualifications
- Excellent interpersonal skills and the ability to influence, inform and collaborate with governors, partner organisations and senior staff.
- Ability to nurture key relationships and maintain networks internally and externally.
- Experience handling highly sensitive and complex information and data on fundraising and charity spend.
- Strong written communication skills to produce a wide range of content for different audiences.
- Ability to work autonomously and make decisions relating to marketing and PR activity for the Charity.
- Experience producing charity annual reports and accounts is preferred.
Benefits
Flexible working across all trust locations. The role may be closed early if sufficient applications are received.
We especially welcome applications from minority groups in the community who may be underrepresented in our workforce.