Senior B2B Marketing Manager

Salt; Greater London; On-site; GBP 100,000 - 125,000; Part time

Job summary

A leading education company in London is seeking a strategic Senior Marketing Manager to drive B2B audience development. This 6-month contract role focuses on acquiring new customers through lead generation and sales enablement, collaborating with marketing and sales teams to deliver effective campaigns. Candidates should have extensive B2B marketing experience, strong knowledge of CRM and marketing automation, and excellent communication skills. The role requires weekly presence in London and offers competitive rates based on experience.

Qualifications

• Extensive experience in B2B marketing, preferably within education or professional services.
• Strong grasp of lead generation and CRM tools.
• Excellent communication and stakeholder management skills.
• Analytical mindset with data-driven decision-making history.
• Experience with global teams and strategy adaptation.

Responsibilities

• Develop and execute global B2B marketing strategies for customer acquisition.
• Lead multi-channel lead generation campaigns including media and events.
• Build and optimise lead nurture journeys with CRM and automation tools.
• Create impactful sales enablement tools with sales teams.
• Monitor campaign performance and refine strategies.

Skills

B2B marketing

Lead generation

CRM and marketing automation

Communication skills

Analytical mindset

Job description

Senior Marketing Manager – B2B Audience Development (English & Exams)

Location : London | Contract Type : 6-month contract (INSIDE IR35) | Rate : Up to £500 per day

An education company is seeking a strategic and results-driven Senior Marketing Manager to lead B2B audience development for its English & Exams division. The role is accountable for acquiring new B2B customers globally through lead generation, lead nurturing, and sales enablement programmes. The successful candidate will collaborate across marketing, sales, and product teams to deliver integrated campaigns that drive awareness, engagement, and conversion.

Key Responsibilities

• Develop and execute global B2B marketing strategies to drive customer acquisition and pipeline growth.
• Lead multi-channel lead generation campaigns including paid media, email, events, and partnerships.
• Build and optimise lead nurture journeys using CRM and marketing automation platforms.
• Partner with sales teams to create impactful sales enablement tools and improve conversion rates.
• Monitor campaign performance and customer insights to refine strategy and execution.
• Promote B2B marketing best practices across the organisation.

Ideal Candidate Profile

• Extensive experience in B2B marketing, preferably within education, exams, or professional services.
• Strong grasp of lead generation, CRM, and marketing automation tools.
• Excellent communication and stakeholder management skills.
• Analytical mindset with a track record of data-driven decision-making.
• Experience working across global teams and adapting strategies to region.

Apply to today. Must be able to work in London each week.

• Rates depend on experience and client requirements