Senior Account Manager

Wunderman Thompson; Greater London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading creative agency in Greater London seeks a Senior Account Manager to lead data-driven CRM campaigns. In this role, you will act as the main point of contact for clients while collaborating with the CRM team to ensure campaign strategies are effective and on budget. The ideal candidate will have a solid background in client management and project budgeting, with a keen eye for detail and the ability to present insights clearly. This position offers a hybrid working model together with growth opportunities.

Qualifications

• Experience leading CRM campaigns and managing client relationships.
• Strong analytical skills to support data strategy development.
• Ability to present ideas and interpret client briefs.

Responsibilities

• Serve as the main client contact for CRM projects.
• Interpret client briefs and contribute to strategic solutions.
• Ensure projects are delivered on budget and within deadlines.
• Estimate and reconcile project budgets with finance teams.
• Build and release email campaigns within CRM systems.

Skills

Data-driven CRM campaigns

Client communication

Brief writing and interpretation

Project budgeting

Collaboration

Education

Degree in Marketing, Business, or related field

Tools

CRM systems

Email marketing tools

Job description

Who We Are

At VML, we are a beacon of innovation and growth in an ever‑evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end‑to‑end solutions that result in revolutionary work.

The Senior Account Manager will be passionate about technology and keen to be part of an agency and team with ambitious ideas.

Role Overview

Working as a core part of the cross‑functional team, you’ll be one of the main point of contact for the client. Working closely with the Senior Account Director and the wider CRM team, you will be leading data‑driven CRM campaigns (including emails and push notifications) and delivering toolkits that can be used by the different markets.

• Be the main client point of contact for the CRM team across the different subdivision
• Working with key clients you will understand and interpret their brief, challenging the ask when necessary to ensure we are always delivering the best solution, pulling in other members of the team as and when required
• Writing and contributing to briefs, as well as interpreting information and developing insights to assist in the CRM process
• You’ll be presenting work to clients, taking and challenging feedback when necessary
• Also be working with the data team you will support data strategy development to ensure the optimum audience for CRM communications
• Working closely with the finance teams estimating/reconciling own projects and ensuring projects are delivered within budget, as well as supporting with end of month invoicing
• Ensuring campaign strategies are technically feasible within the CRM system
• Building approved email in to CRM system, Taxi for Email, and ensuring email and push assets are released to European markets for localization on schedule and error free
• Troubleshooting ad‑hoc issues and requests and issues
• Contributing to and supporting on larger strategic opportunities

#LI-EMEA

Work Environment

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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