SDR Manager

SoftwareONE; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading global software solutions provider in Greater London is seeking a Sales Development Representative (SDR) Manager Lead to manage and mentor the SDR team, enhance sales strategies, and drive pipeline growth. The ideal candidate will have proven experience in account development, technical sales, and managing high-performing teams. Strong proficiency in sales tools like Outreach and LinkedIn Navigator is essential. The role emphasizes collaboration with marketing and sales for optimal lead quality and revenue impact, fostering a diverse and inclusive workplace.

Qualifications

• Proven skills in account development and opportunity qualification.
• Experience in technical sales with a proven track record of quota attainment.
• High proficiency using sales tools such as Outreach and LinkedIn Sales Navigator.

Responsibilities

• Lead the SDR team to drive pipeline growth.
• Monitor outbound prospecting calls and provide feedback.
• Collaborate with other teams to optimize lead quality.

Skills

Account development

Opportunity qualification

Pre-call planning

Sales processes

Lead generation strategies

Coaching

Technical sales

Tools

Outreach

Sales Navigator

Cognism

ZoomInfo

Dynamics

Job description

Why SoftwareOne?

SoftwareOne is a leading global software and cloud solutions provider that is redefining how organizations build, buy, and manage everything in the cloud. By helping clients to migrate and modernize their workloads and applications – and in parallel, to navigate and optimize the resulting software and cloud changes – SoftwareOne unlocks the value of technology. The company’s 9,200 employees are driven to deliver a portfolio of 7,500 software brands with sales and delivery capabilities in ninety countries. Headquartered in Switzerland, SoftwareOne is listed on the SIX.

The Role

The Sales Development Representative (SDR) Manager Lead is a critical role responsible for leading and managing the SDR team to drive pipeline growth and support the overall sales efforts of the company. This role requires a strategic and hands‑on approach to managing a team of SDRs, setting clear goals, and ensuring the team’s success in identifying and qualifying potential leads.

• Craft outbound and inbound prospecting strategies and guide the team in using tools such as Outreach, Sales Navigator, Cognism, ZoomInfo, Lusha, and other sales tools.
• Provide data‑driven coaching and real‑time feedback to improve performance and drive pipeline growth.
• Develop and implement strategic outreach plans, conduct research, and prospect into target organizations.
• Lead, coach, and mentor the UK&I team to achieve and exceed sales targets.
• Track team and individual performance metrics, create regular reports, and provide insights to management.
• Collaborate with Marketing, Sales Operations, Demand Generation, and other teams to optimize lead handoff and overall lead quality.

Role & Responsibilities

• Coach and mentor SDRs on cold calling, prospecting, and effective follow‑up.
• Guide SDRs in refining the company elevator pitch, making calls, and scheduling meetings for field sales teams.
• Monitor outbound prospecting calls, provide feedback, and train new SDRs.
• Use SalesCRM to maintain accurate activity, contact, and account information.

What Success in the position looks like?

• Consistently generate quality opportunities to feed the sales funnel.
• Drive net new prospects that have a direct impact on revenue for UK&I.
• Collaborate with Marketing and sales leadership to enhance the SDR onboarding program.
• Be a trusted advisor and leader, managing a defined development path from SDR to Junior Account Manager to Account Manager.

What we need to see from you

• Proven skills in account development, opportunity qualification, pre‑call planning, call structure/control, and territory management.
• Experience in technical sales with a proven track record of quota attainment.
• Experience building, growing and managing a high‑performing SDR team.
• Strong understanding of sales processes and lead generation strategies, with evidence of coaching to a specific methodology.
• Data‑driven mindset with ability to analyze metrics and develop insights.
• High proficiency using sales tools such as Outreach, LinkedIn Sales Navigator, Cognism, ZoomInfo, Lusha, and others.
• Knowledge of using Outreach connected to Dynamics is an advantage.
• Ability to adapt to changing priorities in a fast‑paced environment.

Job Function

Sales

Accommodations

At SoftwareOne we are committed to promoting equal opportunities and an inclusive environment. We value diversity and prohibit discrimination or harassment based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other protected characteristic.

We provide equal employment and advancement opportunities based on qualifications, skills, and abilities. Any complaints will be promptly investigated, and appropriate action will be taken.

We encourage employees to report any discrimination or harassment and actively support our commitment to equal opportunities. Our policy applies to all aspects of employment.