Sales Manager - Nursing Homes - Leeds

Purosearch Ltd; Leeds; Hybrid; GBP 65,000 - 68,000; Full time

Job summary

A leading healthcare provider in the UK is seeking a Sales Manager / Business Development Manager to oversee sales across multiple care homes in the North. The ideal candidate will have a strong background in healthcare sales, proven success in driving revenue growth, and exceptional leadership skills. This role offers a competitive salary and excellent benefits, including significant annual leave and professional development opportunities.

Benefits

Excellent benefits package

Pension scheme

30+ days annual leave

Professional development opportunities

Qualifications

• Proven track record of driving sales growth in the elderly care or nursing home sector.
• Experience mentoring and coaching teams to enhance performance.
• Strong understanding of customer decision-making journeys.

Responsibilities

• Develop and deliver annual and quarterly sales strategies for care homes.
• Provide support for new openings and underperforming locations.
• Drive CRM adoption to improve enquiry tracking and conversion rates.

Skills

Sales growth in healthcare sector

Knowledge of CQC requirements

Commercial acumen

Leadership skills

Excellent communication

Tools

CRM platforms

Job description

Sales Manager / Business Development Manager

Healthcare / Elderly Care / Nursing Homes / Care Homes

North Region (Field Based) - Manchester, Leeds, Birmingham, Newcastle, Liverpool, York, Sheffield etc.

Salary: £65k–£68k + Excellent Benefits

Are you an experienced Sales Manager / Business Development Manager with a strong background in healthcare, elderly care, nursing homes, or care homes? Do you have a proven track record of driving occupancy, fee growth, and revenue success across large multi-site providers? If so, this exciting role could be the perfect next step for your career.

About the Role

We are seeking a highly motivated Sales Manager / Business Development Manager to lead sales performance across circa 50 care homes in the North of England. This is a field-based Sales Manager / Business Development Manager role, overseeing a large regional portfolio and ensuring consistent sales growth.

As a Sales Manager / Business Development Manager, you will:

• Develop and deliver annual and quarterly sales strategies across multiple nursing and residential care homes.
• Provide hands-on support for new openings and underperforming locations.
• Mentor and coach Customer Relations Managers and Home Managers to boost enquiry generation and conversion.
• Analyse sales activity and deliver clear insights with actionable plans.
• Drive CRM adoption to strengthen conversion rates and improve enquiry tracking.
• Ensure brand consistency and compliance with elderly care sales processes.

About You

To excel as a Sales Manager / Business Development Manager, you will need:

• Demonstrable success in sales growth within the healthcare, elderly care, or nursing home sector.
• In-depth knowledge of CQC requirements and customer decision-making journeys.
• Commercial acumen with both strategic and hands-on sales expertise.
• Strong leadership skills with the ability to train, coach, and hold teams accountable.
• Excellent communication and influencing skills at all levels.
• Experience with CRM platforms (desirable: experience in new build care homes or sales training delivery).

What We Offer

• Competitive salary and benefits package
• Excellent pension scheme
• 30+ days annual leave including bank holidays
• Professional development and training opportunities
• The chance to make a real impact as a Sales Manager / Business Development Manager across a portfolio of care homes

Apply Today

If you are a results-driven Sales Manager / Business Development Manager with experience in healthcare, elderly care, or nursing homes, this is your chance to take on a high-impact, rewarding role. Apply now and shape sales success across the North of England.