Sales Manager

Jonathan Lee Recruitment; Shifnal; On-site; GBP 38,000 - 45,000; Full time

Job summary

A leading recruitment agency is looking for an Events Sales Manager in Shropshire. This role involves leading the sales function for events, focusing on awards and conferences. Candidates should have at least 5 years of B2B sales experience in the AV or Production industry. You will build relationships with clients and drive sales efforts while managing multiple projects simultaneously. The position offers a competitive salary of up to £45k plus commission in a dynamic environment.

Qualifications

• Minimum of 5 years’ experience in B2B sales within AV or for a Production company.
• Demonstrated success in achieving or exceeding revenue targets.
• Strong organisational skills and ability to manage multiple projects simultaneously.

Responsibilities

• Develop and execute sales plans to achieve commercial targets.
• Proactively sell events - awards and conferences.
• Build and maintain long-term relationships with potential clients.

Skills

B2B sales experience

Excellent communication skills

Negotiation skills

Presentation skills

Organisational skills

Proficiency in CRM systems

Job description

Job Title: Events Sales Manager - AV or Production Business background required.

Location: Shropshire

Contract Type: Full-time, Permanent

Salary: Up to £45k plus commission

Job Purpose

The Events Sales Manager is responsible for leading the commercial sales function for the agency's events portfolio, which includes conferences and industry awards. The role will focus on securing sales for events with a focus on conferences and awards. This position requires a proactive sales professional from an AV or Production Company.

Key Responsibilities

Sales and Revenue Generation

• Develop and execute sales plans to achieve commercial targets.
• Proactively sell events - awards and conferences.
• Identify and qualify prospective clients through research, outreach, and networking.
• Prepare tailored sales proposals and pitch documents.

Client Relationship Management

• Build and maintain long-term relationships with potential clients.
• Serve as the main point of contact for commercial clients before, during, and after events.

Sales Operations and Reporting

• Manage sales pipeline and activity using the company's CRM system.
• Maintain accurate records of all leads, conversations, proposals, and outcomes.
• Provide regular reporting on sales performance, pipeline status, and forecasting.

Collaboration and Internal Communication

• Work closely with the marketing team to align on campaigns and promotional activities.
• Collaborate with the events and content teams to develop commercially viable programmes.
• Contribute to post-event reviews and strategic planning for future events.

About You

You will be a motivated and commercially driven professional who thrives in a fast-paced environment. You’ll combine strategic thinking with a hands‑on approach to sales and have the confidence to engage senior decision-makers across multiple sectors.

Essential Skills and Experience

• Minimum of 5 years’ experience in B2B sales, within AV or for a Production company.
• Demonstrated success in achieving or exceeding revenue targets.
• Excellent communication, negotiation, and presentation skills.
• Confident in outbound sales activity, including cold calling and proposal development.
• Strong organisational skills and the ability to manage multiple projects simultaneously.
• Proficient in using CRM systems to manage pipeline activity.