Sales Manager

Digital Waffle; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A growing SaaS company in the UK is seeking a Sales Manager to drive customer acquisition and build a scalable outbound engine. The role involves owning the full sales cycle, engaging senior stakeholders, and managing sales strategies. Candidates should have SaaS or IT sales experience, strong outbound skills, and a full UK driving licence. This position offers a competitive salary and the opportunity for high OTE in a hybrid work environment.

Benefits

Hybrid remote working

Close collaboration with senior leadership

Clear progression opportunities

Qualifications

• Proven experience in Software, SaaS or IT sales with a track record of winning new business.
• Comfortable acting as the first senior sales hire and shaping the sales function.
• Confident engaging senior IT and business stakeholders.

Responsibilities

• Building and managing your own pipeline through outbound outreach and networking.
• Running full cycle SaaS sales from discovery to close.
• Meeting prospects on-site across the UK to deepen relationships.

Skills

Proven experience in Software, SaaS or IT sales

Strong outbound capability

Engaging senior IT and business stakeholders

Ability to forecast accurately

Comfortable travelling across the UK

Job description

A growing SaaS company in the IT operations space is hiring a Sales Manager to drive new customer acquisition and build a scalable outbound engine. This is a player‑coach style role where you will own the full sales cycle, set the standards for future hires, and work directly with the senior leadership team to shape how the sales function grows. You'll be the person opening new doors, driving high‑quality outbound activity, meeting prospects across the UK, and closing deals with mid‑market and enterprise customers. If you enjoy ownership, pace, and building something meaningful, this is a strong fit.

Role

Sales Manager

Salary

£70,000 to £90,000 base + OTE up to £130,000

Location

Hybrid Remote, Midlands or London preferred (1 to 2 days per week on site). Must have a full UK driving licence.

What you'll be doing

• Building and managing your own pipeline through outbound outreach, networking and partner activity
• Running full cycle SaaS sales from discovery to demos, proposals, negotiation and close
• Meeting prospects on‑site across the UK to deepen relationships and accelerate deal cycles
• Working with Solutions Engineering to deliver impactful demos and technical discovery
• Maintaining accurate forecasting, CRM discipline and qualification standards
• Creating the sales playbooks, outreach frameworks and processes future hires will follow
• Feeding market insight into product and marketing teams
• Representing the company at events, webinars and partner engagements

What you'll need

• Proven experience in Software, SaaS or IT sales with a track record of winning new business
• Comfortable acting as the first senior sales hire and shaping the sales function from the ground up
• Strong outbound capability with high levels of weekly activity and pipeline creation
• Confident engaging senior IT and business stakeholders and navigating complex buying cycles
• Ability to forecast accurately and keep opportunities moving with pace and clarity
• Comfortable travelling to customer sites across the UK
• Full UK driving licence

What's on offer

• £70,000 to £90,000 base salary
• OTE up to £130,000
• Hybrid remote working
• Close collaboration with the CEO and senior leadership
• Clear progression as the sales team scales
• A role where your impact is visible from day one