Sales Manager

COMMUNICATIONS INTERNATIONAL; City of Westminster; On-site; GBP 40,000 - 45,000; Full time

Job summary

A leading events organization seeks an Event Sales Manager located in the Shropshire countryside. This full-time role involves leading the commercial sales function for conferences and awards, demonstrating strong B2B sales experience with at least 5 years in the field. The successful candidate will develop sales plans, maintain client relationships, and manage the CRM effectively. The position offers a competitive salary of £40,000 – £45,000 per annum along with a bonus scheme upon establishment.

Benefits

Bonus scheme after establishment

Qualifications

• Minimum 5 years of B2B sales experience, preferably within events.
• Proven track record of meeting or exceeding sales targets.
• Experience managing a CRM system and handling multiple priorities simultaneously.

Responsibilities

• Develop and execute sales plans to achieve commercial targets.
• Proactively sell events through research and networking.
• Manage sales activity using the company's CRM system.

Skills

B2B sales experience

Strong communication skills

Negotiation skills

Outbound sales skills

Cold calling experience

CRM system management

Organizational skills

Job description

Event Sales Manager – Shropshire

Our client, based in the Shropshire countryside, is looking for a full‑time permanent Event Sales Manager. The successful candidate will lead the commercial sales function for the agency's events portfolio, which includes conferences and industry awards.

Responsibilities

• Develop and execute sales plans to achieve commercial targets.
• Proactively sell events, including awards and conferences, through research, outreach, and networking.
• Prepare tailored sales proposals and pitch documents.
• Build and maintain long‑term relationships with potential clients, serving as the main point of contact before, during, and after events.
• Manage sales, pipeline and activity using the company's CRM system, ensuring accurate records of all leads, conversations, proposals and outcomes.
• Provide regular reporting on sales performance, pipeline status and forecasting.
• Collaborate with the marketing team on campaigns and promotional activities.
• Work with events and content teams to develop commercially viable programmes and contribute to post‑event reviews and strategic planning.
• Help create mission‑driven events that build community while staying within non‑profit budget constraints.

Qualifications

• Minimum 5 years of B2B sales experience, preferably within events.
• Proven track record of meeting or exceeding sales targets.
• Strong communication, negotiation and outbound sales skills, including cold calling and proposal development.
• Experience managing a CRM system and handling multiple priorities simultaneously.
• Knowledge of the event lifecycle and existing industry relationships (preferable).
• Highly organised and proactive sales professional.

Location: Shropshire countryside
Salary: £40,000 – £45,000 per annum
+ Bonus scheme will be implemented once the role has been established