Sales Executive

Workforce Recruitment and Training; United Kingdom; On-site; GBP 23,000 - 28,000; Full time

Job summary

A leading retailer in Birmingham is seeking a proactive Sales Executive to join their team. This role involves generating new sales opportunities, contacting lapsed customers, and maintaining strong relationships with existing clients. Ideal candidates will have experience in retail or B2B sales, strong communication skills, and a passion for outdoor living products. Competitive salary up to £28,000 offered.

Qualifications

• Proven experience in retail or B2B sales, preferably within home, garden, or furniture sectors.
• Confident in contacting new and lapsed customers to generate sales.
• Enthusiastic about garden furniture, outdoor living, or related products.

Responsibilities

• Identify and generate new business opportunities through research, cold calling, and networking.
• Contact lapsed customers to encourage repeat business and promote new products.
• Develop and maintain strong relationships with existing clients.

Skills

Retail or B2B sales experience

Communication skills

Relationship-building skills

Proactive and self-motivated

Organisational skills

Competence in Microsoft Office

CRM systems experience

Job description

Overview

Job Title: Sales Executive

Location: Birmingham B5

Salary: Up to £28,000

Our client is a leading retailer specialising in high-quality garden furniture. They are passionate about helping customers create the perfect outdoor spaces and are looking to expand their sales team with a proactive Sales Executive to drive new business and reconnect with existing clients.

The Sales Executive will play a key role in generating new sales opportunities, contacting lapsed customers, and maintaining strong relationships with existing clients. The ideal candidate will be target-driven, confident, and motivated to deliver excellent customer service while contributing to the growth of the business.

Key Responsibilities

• Identify and generate new business opportunities through research, cold calling, and networking.
• Contact lapsed or inactive customers to encourage repeat business and promote new products.
• Develop and maintain strong relationships with existing clients, understanding their needs and providing tailored solutions.
• Achieve and exceed individual sales targets and KPIs.
• Maintain accurate records of customer interactions and sales activity in the CRM system.
• Prepare sales reports and provide updates to management on pipeline progress.
• Attend client meetings, garden shows, or events to support sales initiatives and brand promotion.
• Collaborate with internal teams to ensure smooth handover of new clients and account management.

Person Specification / Key Skills

• Proven experience in retail or B2B sales, preferably within home, garden, or furniture sectors.
• Strong communication and relationship-building skills.
• Confident in contacting new and lapsed customers to generate sales.
• Target-driven with a proactive, self-motivated approach.
• Excellent organisational skills and attention to detail.
• Competent with Microsoft Office and CRM systems.
• Enthusiastic about garden furniture, outdoor living, or related products.