Sales Executive

WR Logistics; Preston; On-site; GBP 30,000 - 38,000; Full time

Job summary

A leading wholesaler in the UK is seeking a motivated Drinks Sales Executive to drive new business across the hospitality sector in Lancashire. This role involves building relationships with clients in bars, restaurants, pubs, and hotels. The ideal candidate will have experience in on-trade drinks sales and possess strong communication, negotiation, and presentation skills. The role offers a competitive salary of up to £38,000, a generous bonus, company car, and various staff benefits including career progression opportunities.

Benefits

Generous bonus scheme

Company car

Pension scheme

Staff benefits including wellbeing benefits

Retail discounts

Cycle to work scheme

Career progression opportunities

Qualifications

• Proven experience in on-trade drinks sales within the Lancashire/Manchester areas.
• Strong track record of winning new business and growing existing accounts.
• Confident, outgoing, and able to build rapport quickly with a wide range of clients.
• Self‑motivated and target‑driven with a proactive approach to meeting KPIs.
• Excellent communication, negotiation, and presentation skills.

Responsibilities

• Identify and win new business opportunities within the on-trade sector.
• Develop tailored sales strategies to meet targets and increase visibility.
• Build strong relationships with key decision-makers in venues.
• Deliver regular reporting on sales performance.
• Collaborate with marketing and supply teams.
• Represent the brand at trade events and customer activations.

Skills

Proven experience in on-trade drinks sales

Strong communication skills

Negotiation skills

Presentation skills

Target-driven

Job description

Drinks Sales Executive (On-Trade)

Lancashire (Field-based)

Up to £38,000 per annum

On-trade Beverage Sales

I currently have an exciting opportunity for an enthusiastic, outgoing, and target-driven Drinks Sales Executive to join a leading wholesaler specialising in on-trade sales across Lancashire. You'll be responsible for driving new business across a wide range of hospitality venues - including bars, restaurants, pubs, and hotels.

You will be passionate about the drinks industry, confident in building long-term relationships, and experienced in delivering results in a competitive, fast-paced sales environment.

Key Responsibilities

• Identify and win new business opportunities within the on-trade sector across Lancashire.
• Develop tailored sales strategies to meet targets and increase brand visibility across your territory.
• Build strong relationships with key decision-makers in hospitality venues.
• Deliver regular reporting on sales performance, trends, and market insights.
• Collaborate with internal marketing and supply teams to support product launches and campaigns.
• Represent the brand at trade events, tastings, and customer activations.

About You

• Proven experience in on-trade drinks sales within the Lancashire/Manchester areas.
• Strong track record of winning new business and growing existing accounts.
• Confident, outgoing, and able to build rapport quickly with a wide range of clients.
• Self‑motivated and target‑driven, with a proactive approach to meeting and exceeding KPIs.
• Excellent communication, negotiation, and presentation skills.
• Full UK driving licence and willingness to travel across the North East.

What's on Offer

• Competitive salary of up to £38,000 per annum
• Generous bonus scheme
• Company car
• Pension scheme
• Generous staff benefits scheme including wellbeing benefits, retail discounts and cycle to work scheme.
• Career progression opportunities within a growing team

Interested? Apply now with an up to date CV to be considered for this exciting Sales Executive opportunity.