Sales Executive

CPM United Kingdom Limited; Harrogate; On-site; GBP 29,000; Full time

Job summary

A leading beverage company is seeking a Customer Development Executive to represent its premium beer portfolio in the Harrogate area. This role involves engaging with outlet decision makers, managing accounts, and achieving KPIs. The ideal candidate will possess strong communication skills, a passion for drinks, and exceptional organizational abilities. The position offers a competitive salary, bonus potential, and great perks, all while working in a lively and inclusive environment.

Benefits

Competitive salary of £28,169 per annum

Up to 10% annual bonus

Company car

Flexible hours

Competitive pension scheme

Laptop, Tablet & Mobile Phone

Career progression opportunities

Additional perks post-probation

Qualifications

• Previous experience in a beer or beverage serving environment desirable.
• Dedication to outstanding customer service and brand activation.
• Commitment to continuous learning within the industry.

Responsibilities

• Serve as the trade face of AUK's premium beer portfolio.
• Support AUK regional sales teams with advocacy and training activities.
• Manage designated outlets and achieve volume goals.

Skills

Passion for premium drinks

Exceptional communication skills

Strong numeracy and financial acumen

Impeccable organisational skills

Proven adaptability

Tools

CRM system

Job description

Ready to unleash your creative genius while working with iconic brands like Peroni Nastro Azzurro, Asahi Super Dry, and Fuller's London Pride? Join the Asahi UK On Trade Field Sales Team and be the vibrant personality behind our premium drinks! Elevate your career with this exciting role, where you'll become the ambassador of a spectacular beer and cider portfolio. Embrace the excitement and be part of the dynamic journey in shaping the future of the beverage industry!

Ideal Location: York, United Kingdom, YO1
Territory covering: York, Leeds, Bradford, Harrogate, Hull and surrounding areas Postcodes: YO1-YO8, YO10-YO26, YO30-YO32, YO41-YO43, YO51, YO60-YO62, YO90

About the role

As a Customer Development Executive, you'll immerse yourself in the Trade - engaging with outlet decision makers and bar teams. Working in close collaboration with AUK regional field sales teams, your main focus will be fostering and maintaining strong relationships, delivering added value through exceptional customer service, brand education and training and trade activation initiatives. Through your consultative approach, you will support outlet owners and decision makers in driving outlet performance and category growth, enhancing and leveraging AUK brand loyalty, portfolio expansion and rate of sale.

You will also have responsibility for account management of your own portfolio of accounts and associated targets. With the autonomy to manage your own diary and accountability for the delivery of your KPIs, this role requires a high level of self-motivation and an entrepreneurial approach, with superior time management and organisational skills.

Why work for us?

• Great package offered of £28,169 per annumn
• Up to 10% annual bonus
• Company car
• Flexible hours: 37.5 hours per week, with include occasional evening and weekend event work
• Competitive company pension scheme
• Laptop,Tablet & Mobile Phone
• A lively, sociable & fun working environment
• Great career progression
• Additional perks post-probation, including discounted shopping, travel, and subsidised gym membership

Ideal Candidate Profile

• Passion or interest in premium drinks - previous experience within a beer or beverage serving environment desirable
• Exceptional communication skills, with a knack for networking, relationship building and engaging diverse audiences
• Dedication to delivering outstanding customer service and stand‑out brand activation
• Strong numeracy, financial acumen and commercial awareness
• Impeccable organisational skills, including planning and prioritisation
• Proven track record of achieving results and adapting to fast‑paced environments
• Commitment to continuous learning and development within the industry

Key responsibilities

• Serve as the trade face of AUK's premium beer portfolio and an advocate for the beer category.
• Support and collaborate with AUK regional sales teams to deliver an agreed number of advocacy, engagement, training and activation activities across core accounts.
• Account management of designated outlets, achieving visit targets, and delivering annual distribution, retention and volume goals.
• Capture and report data and insights from each visits using a CRM system

Ready to raise a glass to this exciting opportunity? Apply today!

We recognise that people are the key to our success. That's why we heavily invest in great perks and excellent career development opportunities.

We are proud to foster an inclusive work environment. We believe in a workplace that celebrates the unique perspectives and skills of all individuals believing this makes us stronger and more innovative.

CPM has been accredited Investors in People Gold award and places great importance on the training and development of our people. We work in a cooperative environment where great ideas and achievements are shared and celebrated.

CPM is an equal opportunities employer, we depend on having diverse talent with a range of backgrounds, skills, and capabilities.