Sales Engineer – Distribution Automation (DA)

HITACHI ENERGY UK LIMITED; Stone; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading energy solutions provider is seeking a Sales Engineer – Distribution Automation in Stone, UK. This dynamic role involves driving sales initiatives, collaborating across teams, and building strong stakeholder relationships. The ideal candidate should have a degree in Electrical Engineering, proven sales experience, and excellent communication skills. Responsibilities include establishing channel strategies, representing the company at industry events, and meeting sales targets. The position requires willingness to travel up to 50% for client engagements.

Qualifications

• Bachelor’s degree in Electrical Engineering or related field required.
• Proven experience in sales management or technical sales in distribution automation.
• Excellent communication, negotiation, and presentation skills.
• Willingness to travel up to 50%.

Responsibilities

• Drive sales of distribution automation products and solutions.
• Establish and maintain stakeholder relationships.
• Define a robust channel strategy to grow business.
• Monitor market dynamics and analyse trends for growth opportunities.
• Represent the company at industry events and conferences.
• Meet or exceed sales targets and KPIs.
• Provide expert technical consultation and product demonstrations.

Skills

Sales expertise

Technical consultation

Communication skills

Negotiation skills

Education

Bachelor’s degree in Electrical Engineering

Master’s degree (preferred)

Tools

Salesforce

Job description

Overview

We are seeking a dynamic and technically proficient Sales Engineer – Distribution Automation (DA) to lead strategic sales initiatives across our DA products and solutions portfolio. This individual contributor role is responsible for planning and executing the sales strategy to achieve both qualitative and quantitative targets, driving profitable growth and ensuring customer satisfaction.

The successful candidate will collaborate across teams and functions, influence stakeholders, and contribute to a comprehensive offering aligned with strategic objectives. This role requires strong leadership in driving sales excellence and market engagement, without direct responsibility for resource management.

How you'll make an impact

• Drive sales of distribution automation products and solutions (e.g., IEDs, RTUs, wireless communication), focusing on volume, mix, and profitability targets for assigned business areas.
• Establish and maintain strong relationships with stakeholders across utilities, EPCs, system integrators, OEMs, panel builders, distributors, and industrial clients. Promote understanding of the full DA offering and ensure a positive customer experience throughout the sales cycle.
• Define and maintain a robust channel strategy that supports business growth across diverse market segments. Identify, onboard, and nurture channel partners—including distributors, panel builders, and system integrators—ensuring alignment with strategic goals. Foster long-term strategic partnerships through ongoing support, co-marketing initiatives, and joint business planning.
• Continuously monitor market dynamics, including emerging technologies, competitor activities, regulatory developments, and customer feedback. Analyse trends to identify growth opportunities and threats, and translate insights into actionable recommendations for product development, pricing strategies, and go-to-market positioning. Provide feedback loops to internal teams to refine offerings and maintain competitive differentiation.
• Represent the company and its Distribution Automation portfolio at key industry events, trade shows, conferences, and forums. Leverage these platforms to build relationships, gather market intelligence, and showcase innovation in grid automation.
• Consistently meet or exceed defined sales targets and key performance indicators (KPIs), including order growth, margin contribution, pipeline development, and conversion rates. Demonstrate disciplined execution of sales plans, proactive opportunity management, and effective use of CRM tools. Maintain a high level of accountability and continuously seek ways to improve performance through feedback, learning, and collaboration.
• Provide expert technical consultation and deliver product demonstrations that clearly address customer needs and expectations.

Qualifications

• Bachelor’s degree in Electrical Engineering or a related field (Master’s degree preferred).
• Proven experience in sales management or technical sales, ideally within distribution automation.
• Strong understanding of utility distribution networks, automation technologies, and grid modernisation trends.
• Excellent communication, negotiation, and presentation skills.
• Willingness to travel up to 50% as required.

Preferred Skills

• Technical expertise in power systems and DA technologies.
• Familiarity with communication protocols such as IEC 61850, DNP3, and Modbus.
• Proven ability to develop and execute market-specific sales strategies.
• Strong customer‑centric approach with the ability to identify pain points and tailor solutions.
• Experience working with EPCs, OEMs, panel builders, distributors, and system integrators.
• Solid understanding of pricing models, profitability, and commercial strategy.
• Knowledge of regulatory and compliance standards in the energy sector.

CRM Proficiency

Proficiency in CRM platforms (e.g., Salesforce).

Accessibility

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