Sales Director

Universal Business Team; Hereford; Hybrid; GBP 120,000 - 138,000; Full time

Job summary

A leading safety equipment manufacturer is seeking a dynamic Sales Director to lead their UK sales strategy. This high-energy role requires strong leadership in the construction and safety sectors. The successful candidate will develop sales strategies, manage a national sales team, and drive revenue growth. Key benefits include a negotiable salary of £120,000, a company car, and additional executive benefits, while regularly traveling across the UK to meet stakeholders.

Benefits

Company car or car allowance

Performance-related bonus

Executive benefits package

Influence on commercial direction

Qualifications

• Proven commercial leadership experience within construction or safety equipment sectors.
• Strong skills in negotiation and relationship-building.
• Excellent communication skills to engage senior stakeholders.

Responsibilities

• Define and implement national sales strategies for growth.
• Lead and develop a high-performing national sales team.
• Manage sales budgets and drive product line growth.

Skills

Commercial acumen

Negotiation skills

Relationship-building

Planning and forecasting

Team leadership

Job description

Sales Director

Salary: £120,000 per annum (negotiable) + Car + Bonus + Executive Benefits
Location: Hereford or Coventry (with frequent travel to the Hereford area required)

About the Company

Our client is a well-established UK manufacturer and supplier of innovative fire-safety, site-safety and life-saving equipment for the construction and industrial sectors. Their reputable product portfolio including advanced wireless detection systems, evacuation technology, fire extinguishers, responder stations and is trusted by major contractors, housebuilders and infrastructure organisations nationwide.

The Opportunity

Reporting to the Managing Director, the Sales Director will define, lead and deliver the company’s UK sales strategy. The role requires a high-energy, commercially driven leader with experience in the building, construction or safety-equipment sectors.

The position is based in Hereford or Coventry, with regular travel to Head Office and customer sites across the UK.

Key Responsibilities

Strategic Leadership

• Develop and implement national sales strategies to support ambitious growth plans.
• Monitor and analyse market trends, competitor activity and customer insights to guide commercial decisions.
• Establish annual sales quotas, revenue targets and performance KPIs.
• Develop comprehensive territory and field-sales plans to maximise market coverage.

Team Development and Performance

• Lead, motivate and develop a high-performing national sales team.
• Recruit, onboard and coach sales professionals to achieve consistent results.
• Review KPIs, performance data and behaviours to drive continuous improvement.

Business Growth

• Grow revenue across construction, civil engineering, housebuilding, infrastructure and industrial markets.
• Lead major tender processes, negotiate long-term agreements and secure strategic partnerships.
• Drive adoption and growth of both existing and newly launched product lines.

Customer and Stakeholder Engagement

• Build strong, trusted relationships with contractors, procurement teams and project stakeholders.
• Negotiate and secure high-value contracts with a focus on long-term customer satisfaction.
• Represent the company at industry exhibitions, conferences and client meetings.

Operational and Commercial Oversight

• Manage sales budgets, pricing frameworks and margin performance.
• Collaborate effectively with marketing, product and operations teams to ensure strategic alignment.
• Maintain an up-to-date understanding of compliance, regulatory requirements and product standards.

Qualifications

• Proven commercial leadership experience within construction, building products, safety equipment or related sectors.
• Highly driven, energetic and results-focused, with strong commercial acumen.
• Experienced in leading and developing national sales teams.
• Strong skills in negotiation, planning, forecasting and relationship-building.
• Excellent communication skills with the ability to engage senior stakeholders confidently.
• Comfortable using data and market insights to support strong decision‑making.
• Willing to travel regularly throughout the UK.

Benefits

• £120,000 per annum (negotiable)
• Company car or car allowance
• Performance‑related bonus
• Executive benefits package
• Significant influence on the company’s commercial direction and future growth
• A supportive, ambitious and forward‑thinking working environment