Sales Development Representative

Equus Software; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading global mobility management platform is seeking an ambitious Sales Development Representative to spearhead outreach efforts and qualify leads. You will identify HR and mobility targets, create demand through outreach, and book meetings. Candidates should bring strong communication skills and previous experience in Sales Development. With competitive salary, bonuses, and opportunities for career growth, this is a unique role for those wanting to make an impact in HR tech.

Benefits

Competitive base salary

Performance bonuses/commission

Career progression opportunities

Travel to industry events

Qualifications

• Experience in HR tech, mobility, or tax is a plus.
• Comfortable talking to prospects at events and on the phone.
• Organized and persistent in managing multiple outreach sequences.

Responsibilities

• Identify and reach out to targets in global mobility and HR.
• Qualify inbound and outbound interest based on business needs.
• Develop a clean pipeline in the CRM and maintain structured notes.

Skills

Confident communicator

Strong written skills

Highly organised

Experience with CRM tools

Self-starter mindset

Previous SDR experience

Job description

About Workia

Workia is a purpose-built global mobility management platform that helps HR and mobility teams plan, organise, and track employee moves all in one central, modern system, bringing structure, control, and automation to processes that are often scattered across spreadsheets and email. It adds real value by making mobility tech easy to adopt and use from day one with out-of-the-box features like cost estimates, approval workflows, task tracking, mobile apps, dashboards, and integrations with tools like Workday, Outlook/Gmail, and an ecosystem of 80+ vendor partners, reducing risk and manual work while increasing visibility and collaboration. What makes Workia unique is its combination of simplicity, speed of adoption (no lengthy implementation required), and deep focus on the specific needs of mobility teams, giving organisations a smart, secure, and purpose-fit solution.

Why You’ll Love This Role

At Workia, you’ll get the chance to shape how global companies modernise their global mobility processes. You’ll be the person opening conversations with HR leaders, tax teams and global mobility managers/people who genuinely need a simpler, smarter way to manage employee moves.

You’ll get:

• A product that’s easy to pitch — simple, modern, and solves real pain (and it looks better than anything else out there).
• Ownership from day one — you’ll lead outreach and experiment with new prospecting approaches.
• A clear path to grow — strong performers move fast here, into a senior SDR or full AE role.
• Direct visibility — you’ll work closely with leadership and shape our go-to-market strategy as we scale.

If you like autonomy, variety, and being part of a small team where your work is noticed, this role is for you.

What You’ll Do

Prospecting & Outreach

• Identify targets in global mobility, HR, tax and people ops.
• Reach out via LinkedIn, email, and phone to create demand and book meetings.
• Attend industry events, speak confidently with prospects, and build follow-up pipelines.
• Test messaging, refine sequences, and create personalised outreach that cuts through.

Lead Qualification

• Qualify inbound and outbound interest to understand business needs, timelines, and fit.
• Run short intro calls and hand high-quality opportunities to the founders/sales team.
• Maintain structured notes in Salesforce for reliable follow-up.

Pipeline Development

• Hit weekly goals for outreach volume, conversations, and meetings booked.
• Support marketing campaigns and help build retargeting lists.
• Keep CRM records clean, accurate, and up to date.

Product & Market Knowledge

• Become an expert in global mobility pain points and Workia’s value.
• Understand how companies currently manage relocations and why Workia is easier and faster.
• Share insights with the team to help improve messaging and product direction.

What You Bring

• Confident communicator/comfortable talking to prospects at events and on the phone.
• Strong written skills for LinkedIn and email outreach.
• Highly organised and persistent; comfortable managing multiple sequences.
• Experience with CRM tools.
• A self-starter mindset: you like taking initiative and trying new approaches.
• Previous SDR experience.

Nice to have

Experience in HR tech, mobility, tax.

Success Looks Like

• Consistent weekly bookings with the right personas.
• Event attendance that produces real pipeline, not just business cards.
• Sharp, clean CRM activity that gives the team visibility.
• Creative outbound experiments that drive measurable results.

Compensation

• Competitive base salary + performance bonuses/commission.
• Career progression opportunities as we grow.
• Travel to industry events.