Sales Development Executive

JAC Recruitment (UK) Ltd.; City Of London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A recruitment agency in the UK is seeking a motivated Sales Development Executive to drive growth within ethnic channels. The role involves expanding the customer base across retail, wholesale, and restaurant sectors. The ideal candidate will have a minimum of 1 year of B2B sales experience in FMCG, be fluent in Mandarin or Cantonese and English, and possess strong communication skills. This position offers opportunities for travel and involvement in product demonstrations.

Qualifications

• Minimum 1 year of B2B sales experience in FMCG or Food & Beverage.
• Fluent in Mandarin or Cantonese and English.
• Valid UK driving licence required.
• Legal right to work in the UK (visa sponsorship not available).
• Interest in Chinese cuisine is a plus.

Responsibilities

• Drive sales growth and distribution within ethnic channels.
• Build and maintain relationships with wholesalers and retailers.
• Organize and execute product demonstrations and tasting events.
• Support new product launches and promotional activities.
• Travel as required.

Skills

B2B sales experience

Fluent in Mandarin or Cantonese and English

Communication skills

Negotiation skills

Time management

Tools

Microsoft Office

Job description

We are seeking a motivated Sales Development Executive to drive growth within ethnic channels. This role focuses on expanding customer base and product penetration across retail, wholesale, and restaurant sectors. You will play a key part in increasing brand visibility and building strong relationships with key partners.

Key Responsibilities

• Drive sales growth and distribution within ethnic channels
• Identify strategic accounts and business opportunities
• Build and maintain relationships with wholesalers and retailers
• Organize and execute product demonstrations and tasting events (including weekends)
• Support new product launches and promotional activities
• Monitor market trends and competitor activities
• Maintain healthy stock levels and ensure smooth supply chain operations
• Prepare regular performance and market reports
• Travel as required

Qualifications

• Minimum 1 year of B2B sales experience in FMCG or Food & Beverage
• Fluent in Mandarin or Cantonese and English
• Valid UK driving licence
• Legal right to work in the UK (visa sponsorship not available)
• Proficiency in Microsoft Office (data analysis, business planning)
• Flexible to work weekends and travel
• Strong communication and negotiation skills
• Self-motivated and well-organized team player
• Interest in Chinese cuisine is a plus