Sales Area Manager - Cardiff

Ted Experience; Cardiff; On-site; GBP 30,000 - 37,000; Full time

Job summary

A leading tobacco alternative company in Cardiff is seeking an Area Manager to lead a team of field-based sales advisors. In this role, you will drive team performance, identify retail opportunities, and ensure effective sales execution. The ideal candidate has over 2 years of sales experience, with strong leadership skills and a passion for developing people. This position offers a comprehensive benefits package and a performance-related bonus structure.

Benefits

Corporate expense card for business costs

7 days paid training

Company pension scheme

Career progression opportunities

Qualifications

• A valid UK driver’s licence and access to your own vehicle.
• 2+ years’ experience in sales, with at least 1 year in a team management role.
• A proven track record in target-driven environments.

Responsibilities

• Lead and coach a team of up to 12 field-based sales advisors.
• Drive performance to exceed KPIs through coaching and support.
• Identify new retail opportunities and match them with team strengths.

Skills

Strong communication skills

Leadership skills

Sales techniques expertise

Attention to detail

Job description

Position

Area Manager

Location

Field-based - Cardiff

Employment Type

Full-time

Salary

£36,400 + Monthly Bonus & Commission

Our Mission

We’re transforming the lives of adult smokers by helping them switch to IQOS a reduced-risk, heated tobacco product designed as a better alternative to continued smoking.

As part of a nationwide field force of over 100 Sales Executives, we’re committed to responsible selling, education, and delivering standout customer experiences in retail environments.

The Role

As an Area Manager, you’ll lead a high-performing team of up to 12 field based product sales advisors across a designated UK region. You’ll be the driving force behind their sales success, coaching, development, and daily execution. This is a field-based role requiring regular, in-person team visits to provide hands‑on support and leadership.

You’ll champion performance, identify new retail opportunities, and strategically match stores with your team’s individual strengths—maximising impact and unlocking sales potential.

What You’ll Be Responsible For

Leadership & Performance

• Drive your team's performance to exceed KPIs through coaching, clear goal-setting, and day-to-day support
• Monitor real-time metrics, proactively addressing issues and escalating when needed
• Deliver impactful field training, especially for new starters and underperformers
• Uphold high standards of presentation, customer experience, and sales execution
• Manage attendance and performance, including PIPs for consistent improvement

Strategic Sales Development

• Identify and onboard high‑potential retail environments in your region
• Align the right stores with the right team members to drive sales output
• Own your region’s sales targets and deliver sustained performance across all metrics
• Ensure strong communication of IQOS’ value proposition and key product benefits.

Team & People Management

• Be the go‑to expert for your team on everything from sales techniques to store operations
• Foster a positive, purpose‑driven team culture with recognition and morale‑building
• Support onboarding, ongoing development, and tailored coaching for every team member
• Maintain high standards of compliance, customer journey, and brand representation.

Operational Excellence

• Submit detailed weekly plans, schedules, and daily reports on time
• Analyse performance data to extract insights and take action
• Oversee kit logistics, ensuring all equipment is fully functional and well‑maintained

What You’ll Need

• A valid UK driver’s licence and access to your own vehicle
• 2+ years’ experience in sales, with at least 1 year in a team management role
• Strong communication and leadership skills
• A proven track record in target‑driven environments
• High attention to detail and a passion for developing people

What You’ll Get

• A rewarding bonus structure tied to individual and team performance
• Corporate expense card (petrol, parking, business costs)
• 7 days paid training (covering product, reporting, systems, and sales techniques)
• Company pension scheme
• Career progression opportunities within a fast‑paced, high‑growth environment

If you’re a natural leader with a commercial mindset, and you thrive in a hands‑on, field‑based role this could be your next big opportunity. Join us in changing peoples lives by introducing them to a much better alternative to smoking