Sales and Marketing Director

The Abbey; Manchester; On-site; GBP 125,000 - 150,000; Full time

Job summary

A residential development company in Greater Manchester is seeking a Board-level Sales & Marketing Executive to drive residential housebuilding sales. You will lead a high-performing team, create marketing strategies, and ensure exceptional customer experiences. The ideal candidate has proven experience in residential housing sales and a strong track record in strategic decision-making. This role includes attractive benefits such as life insurance and flexible packages.

Benefits

Life insurance

Private healthcare

Pension

Discounted home purchase

Car leasing

Flexible benefit packages

Qualifications

• Proven experience in residential housebuilding sales and marketing is essential.
• Experience in strategic decision-making at a board level.
• Ability to lead and motivate a high-performing team.

Responsibilities

• Deliver market research to guide land purchases.
• Create and lead marketing and sales launch plans for new developments.
• Drive customer-centric service and enhance satisfaction metrics.

Skills

Proven experience in residential housebuilding sales & marketing

Strategic thinking

Team leadership and motivation

Understanding of housing market trends

Branding and pricing strategies

Job description

Overview

Location: Greater Manchester

Level: Board-level / Senior Executive

Reports to: Managing Director / Board

Direct Reports: Sales Managers, Marketing Team, Customer Experience roles

Key Responsibilities

• Land Acquisition Support
  • Deliver market research to guide land purchases
  • Advise on product type, mix, spec based on location & demand
  • Support land appraisals with competitor/market analysis
• Sales & Marketing Strategy
  • Create/lead marketing & sales launch plans for new developments
  • Set and achieve strong sales rates
  • Maximise revenue with minimal discounting
  • Oversee advertising, branding, digital (web), and show home design
• Customer Experience
  • Drive customer-centric service
  • Monitor satisfaction metrics and proactively improve service
  • Champion a positive sales team culture
• Leadership & Team Development
  • Lead and motivate a high-performing sales & marketing team
  • Foster collaboration, innovation, and accountability
  • Support people development and succession planning
• Board & Business Unit Involvement
  • Contribute to overall business strategy
  • Own and manage departmental budget and KPIs

Person Specification

• Must-Haves:
  • Proven experience in residential housebuilding sales & marketing
  • Strategic thinking and board-level decision-making experience
  • Ability to motivate, lead, and manage a team
  • Strong understanding of housing market trends and customer needs
  • Experience in branding, pricing strategies, and customer journey management
• Nice to Haves:
  • Demonstrated innovation in customer experience
  • Background in launching large-scale developments
  • Experience in working with Disability Confident Employers or inclusion-focused organizations

Culture & Values

• People-first, inclusive, and development-driven
• No-blame culture, focus on collaboration and ideas
• Commitment to diversity (Disability Confident Employer)

Benefits

• Life insurance, private healthcare, pension
• Discounted home purchase, car leasing, share scheme
• Flexible benefit packages (buy more leave, add dependants, etc.)
• Career development & training opportunities