Retention & Lifecycle Marketer (SaaS / Intercom / Remote)

OnHires; Remote; GBP 50,000 - 70,000; Full time

Job summary

A fast-growing SaaS company is seeking a Retention & Lifecycle Marketer to enhance user conversion and retention. This critical role involves owning onboarding, email automation, and re-engagement strategies for a product with significant user trials monthly. Candidates should have hands-on experience in lifecycle marketing, particularly in SaaS environments, with proficiency in tools such as Intercom, Mailchimp, and ActiveCampaign. This is a remote, contract-based position with a direct impact on the company's growth.

Qualifications

• Hands-on experience with lifecycle marketing in SaaS or PLG companies.
• Expertise in Intercom: campaign logic, automation, and segmentation.
• Ability to manage the entire lifecycle journey from planning to execution.

Responsibilities

• Design and optimize onboarding journeys to enhance user activation.
• Manage email automation campaigns for onboarding and retention.
• Analyze campaign performance to optimize key performance indicators.

Skills

Lifecycle marketing experience

Proficient in Intercom

Email automation skills

Analytical skills

Tools

Intercom

ActiveCampaign

Mailchimp

Klaviyo

Mixpanel

Amplitude

Job description

📍 Locations :

Europe, UK, Eastern Europe, Israel, Canada (EST), Dubai

📄 Contract-based via Deel.com or Wise

🧑‍💼 Full-time, remote

👤 Our client :

Instantly.ai — a fast‑scaling SaaS company (25K+ trials / month) with a product‑led growth (PLG) model

We’re helping Instantly.ai hire a hands‑on Retention & Lifecycle Marketer to drive meaningful increases in user conversion and retention. You’ll own onboarding, email automation, in‑app flows, and re‑engagement strategies across a high‑volume SaaS product. This is a critical, high‑impact role reporting directly to the founding team.

🚀 What You’ll Do :

• Design and optimize onboarding journeys in Intercom to move users from trial to activation.
• Build and manage email automation campaigns for onboarding, retention, and winback — working with tools like Intercom, ActiveCampaign, Mailchimp, and Klaviyo.
• Run in‑app campaigns: popups, tooltips, nudges, and upsell flows.
• Develop lifecycle segmentation strategies across a contact base of ~80,000 users.
• Improve the trial‑to‑paid conversion rate from 25% to 30–35%.
• Analyze campaign performance and user behavior to optimize KPIs: activation, retention, expansion.
• Collaborate closely with the Product, Growth, and CS teams to align messaging and strategy.

🧰 Stack You’ll Work With :

• Intercom (must‑have)
• ActiveCampaign, ConvertKit, Mailchimp, Klaviyo
• Mixpanel, Amplitude (or similar analytics tools)
• Segment (or similar CDPs)
• PostHog, Google Optimize (for A/B testing)

✅ You’re a Fit If You :

• Have hands‑on experience with lifecycle marketing in SaaS / PLG companies.
• Know Intercom inside and out — campaign logic, automation, segmentation.
• Can fully own the lifecycle journey: from planning to execution.
• Think in funnels, triggers, retention metrics, and copy that converts.
• Are comfortable working independently and cross‑functionally with Product, Marketing, and Founders.

🎯 Bonus :

You've scaled retention and monetization at similar trial‑driven SaaS products.

📊 Reporting & Process :

You’ll report directly to the founders or the Senior Marketing Manager.

Interview process includes video pre‑screen (recorded with key questions), a short test task (e.g., creating a sample email flow), and 1–2 interviews with the founders.

Reference checks will be conducted after the interview stage.

This is a remote, contract‑based role with flexible location, full ownership, and a direct impact on product growth and retention.