Retailer Marketing Specialist

BYD Europe; Hounslow; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading New Energy Vehicle manufacturer is seeking a Retailer Marketing Specialist to enhance brand presence and support dealer promotions across Greater London and the UK. The successful candidate will drive regional marketing initiatives, engage with over 100 dealerships, and analyze market trends to ensure effective brand representation. A passion for electric vehicles, experience in automotive marketing, and strong communication skills are essential. This role offers a competitive salary and a collaborative environment.

Benefits

Competitive salary and benefits

Ongoing training and development

Collaborative working environment

Qualifications

• Proven experience in automotive or retail marketing, ideally within the UK market.
• Strong understanding of digital marketing platforms and tools.
• Excellent communication, negotiation, and relationship-building skills.

Responsibilities

• Develop and implement regional marketing campaigns aligned with brand strategy.
• Collaborate with dealerships to plan and execute promotional events.
• Support dealers with marketing collateral and digital content.

Skills

Automotive marketing experience

Digital marketing platforms

Communication skills

Negotiation skills

Relationship-building skills

Education

Relevant marketing or business qualification

Job description

Job Title: Retailer Marketing Specialist – BYD UK

Location: Greater London (with travel across the UK)

About Us:

BYD is a leading global manufacturer of electric vehicles and sustainable mobility solutions. We are committed to transforming the automotive landscape with innovative, eco‑friendly products. Join us and be part of shaping the future of transportation.

Position Summary:

We are seeking a dynamic and results‑driven Retailer Marketing Specialist to support BYD’s expansive retail network across the UK. The successful candidate will develop and execute localised marketing strategies, support dealer promotion activities, and ensure brand consistency to boost customer engagement and sales. We are looking to hire a new team member to cover the Greater London area. The successful candidate will be responsible for supporting our retailer locations in and around London, with occasional travel to other areas of the UK.

About BYD’s UK Retailer Network:

BYD boasts a growing and significant retailer footprint across the UK, currently spanning from the northern reaches of Aberdeen to the southwestern tip of the UK in Truro. Our network includes over 100 dealerships, each committed to providing outstanding customer service and promoting our line of cutting‑edge electric vehicles. As a Retailer Marketing Specialist, you will play a vital role in supporting and expanding this dynamic network.

Key Responsibilities:

• Develop and implement regional marketing campaigns aligned with BYD’s brand strategy.
• Collaborate with a wide network of dealerships across the UK to plan and execute promotional events and activities.
• Support dealers with marketing collateral, digital content, and activation strategies.
• Monitor and analyse market trends, competitor activities, and customer insights within the UK automotive landscape.
• Coordinate with the national marketing team to ensure regional campaigns are aligned with overall brand messaging.
• Manage local advertising channels including social media, press, and outdoor advertising across diverse regions.
• Track campaign performance and report on ROI, making data‑driven adjustments as needed.
• Organise training sessions for dealership staff on brand messaging and promotional strategies.
• Maintain consistent brand representation across all touchpoints within the network.

Qualifications:

• Proven experience in automotive or retail marketing, ideally within the UK market.
• Strong understanding of digital marketing platforms and tools.
• Excellent communication, negotiation, and relationship‑building skills.
• Ability to work independently and manage multiple projects simultaneously.
• Knowledge of the UK automotive retail landscape, especially across different regions including London.
• Relevant marketing or business qualification is preferred.

Requirements:

• Based in Greater London with willingness to travel across the UK, bi‑weekly visits to London BYD UK office in Uxbridge area required.
• Valid UK driving license.
• Passion for electric vehicles and sustainable mobility solutions.

What We Offer:

• A unique opportunity to work with a leading New Energy Vehicle manufacturer with a growing national footprint.
• Competitive salary and benefits package.
• Ongoing training and development.
• A collaborative and innovative working environment.

How to Apply:

Please submit your CV and a cover letter detailing your relevant experience and motivation to join BYD UK.