Retail Sales Manager North/ Scotland
Department: Retail
Employment Type: Permanent - Full Time
Location: All Brands, North & Scotland
Description
You will be the driving force behind our brand’s success in multiple locations, inspiring and leading your team to deliver outstanding results. With a passion for people and excellence, you’ll champion the customer experience, elevate store performance, and foster a culture of collaboration and growth. You’ll play a key role in not only meeting business goals but in developing and nurturing your team, empowering them to exceed expectations. This is a chance to lead by example, innovate in your approach, and make a real impact, all while ensuring our stores shine and our brand thrives. If you\'re a dynamic leader with a passion for people and performance, we want you to be a part of our journey!
Key Responsibilities
Sales Performance & Strategy:
- Lead your area to achieve and exceed sales targets, ensuring consistent performance across all store locations.
- Analyse sales data to identify trends, challenges, and opportunities, providing actionable insights to drive revenue growth.
- Support and implement business initiatives to maximize in-store treatments and product sales, aligning with brand goals and retail partner expectations.
- Monitor KPIs such as conversion rates, average transaction value, and treatment bookings to optimise performance.
Key Performance Indicators:
- As part of this role, you will be responsible for achieving regional key performance indicators (KPIs) that measure the effectiveness of customer engagement, sales performance, and overall service delivery.
- Your role will involve actively monitoring and improving these KPIs through effective sales techniques, customer engagement strategies, and a deep understanding of the products and services offered
- Recruit, onboard, and train store and treatment teams to deliver exceptional customer experiences and meet performance expectations.
- Conduct regular 1:1 performance reviews with team members to evaluate their progress against goals, provide feedback, and set clear development objectives.
Talent & Succession Planning:
- Identify and nurture top talent within your region, creating opportunities for growth and development.
- Develop a strong succession plan to ensure leadership readiness across all locations.
Store Operations & Retail Partnerships:
- Ensure all locations meet brand standards in merchandising, treatments, and customer service following the brand visit form
- Build and maintain strong relationships with retail partners to align on goals, strategies, and in-store execution.
- Oversee inventory levels to ensure the availability of products and supplies needed for both retail and treatment services.
Treatment Strategy & Oversight:
- Oversee the implementation and optimization of treatment services in retail stores, ensuring alignment with brand standards and customer satisfaction goals.
- Monitor treatment revenue performance, customer feedback, and operational efficiency, making adjustments to drive results.
- Partner with retail teams to ensure seamless integration of treatments with product sales, leveraging the treatments to boost overall store performance.
Financial & Operational Accountability:
- Manage budgets for your area, balancing cost control with the need to deliver exceptional customer experiences.
- Provide detailed performance reports, including sales results, treatment uptake, and staffing metrics, to senior leadership.
- Identify opportunities to improve operational efficiency while maintaining high standards including Health & Safety, treatment tools, sampling strategy and FOC management.
Collaboration with Cross-Functional Teams:
- Work closely with the education team to deliver impactful training that enhances product knowledge, treatment skills, and sales techniques.
- Partner with marketing to support in-store campaigns, Events, promotions, and product launches that drive engagement and sales.
- Align with finance and operations teams to ensure compliance with budgets, policies, and procedures.
Skills, Knowledge and Expertise
- Proven experience (3+ years) in multi-site retail management, preferably within skincare, beauty, or luxury sectors.
- Demonstrated ability to lead, inspire, and develop teams to achieve strong sales performance and deliver exceptional customer experiences.
- Strong understanding of retail operations, including merchandising, treatments, and customer engagement.
- Results-driven mindset, with a proven track record of meeting or exceeding sales targets.
- Experience conducting performance reviews, career development discussions, and building talent pipelines.
- Excellent interpersonal and communication skills, with the ability to build lasting relationships with teams and retail partners.
- Strong organisational and problem-solving abilities, with a focus on operational efficiency.
- Flexibility to travel regularly across your area to support stores and teams.
Benefits
- Generous Staff Discount on all your favourite ELEMIS products and spa treatments, as well as discounts on L\'OCCITANE Group products (including L\'Occitane, Erborian and more)
- Excellent well-being policies including enhanced Maternity & Paternity policies, Income Protection, Life Assurance and more
- Generous Holiday Allowance, increasing with length of service
- Company Pension Scheme
- Bonus/Commission Scheme
- Healthcare Cash Plan (with Dental)
- Employee Assistance Programme for all Associates and their families
- Cycle to Work Scheme, Season Ticket Loan, Length of Service Awards
- Much, much more!
*Some benefit eligibility is based on length of service or contract type